advertisingatitsbest

Last month, Expedia used this blue sky themed, painters extravaganza, guerilla marketing campaign to promote the longest day of the year.

Expedia in London celebrated the July 21 Summer Solstice by hosting a variety Blue Sky Day painting events in Edinburgh, Cornwall, Brighton, Liverpool and London, according to Adrants.

“In London, the event worked in partnership with The National Gallery and London’s Trafalgar Square and was set up with 200 easels for aspiring artists, with three pieces being selected for the organization’s gallery,” said the article.

In addition to the 200 painters in London, there were an additional 100 in Edinburgh.

What do you think of this guerilla marketing technique?  Effective for Expedia?  What about the PR and word of mouth that came from the event?

Source: Adrants 

When you think of Ben and Jerry’s what immediately comes to mind? Chunky Monkey? Cookie Dough?

What about Elton John?! The newest addition to the Ben and Jerry’s ice cream line is a limited edition flavor from Sir Elton John. The charity ice cream flavor is called “Goodbye Yellow Brickle Road,” and all proceeds from sales will go to Elton’s AIDS foundation.

According to his chairty website, Elton’s AIDS foundation was “established by Sir Elton John in 1992, the Elton John AIDS Foundation (EJAF) is one of the world’s leading nonprofit organizations supporting innovative HIV/AIDS prevention education programs and direct care and support services to people living with HIV/AIDS. Since its founding, EJAF has raised over $125 million to support worthy programs in 55 countries around the globe.”

The delicious Goodbye Yellow Brickle Road flavor will only be available at Vermont Scoop Shops for one week. So make sure you visit during the week of July 18-25! This week was chosen as a “celebration of Elton’s first concert in Vermont, the home town of Ben & Jerry’s Ice Cream. Vermont is also the last American state that Elton has yet to perform in,” says a Trendhunter article.
And what exactly does this ice cream taste like? People Magazine notes that the ice cream will be decidedly Elton, “An outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.”

What do you think? Will this be a successful promotion for the Elton John concert? What do you think of all of the profits going to charity?

Source: Trendhunter

The Golden Magazine will be hitting newsstands soon!

No, this is not the title of the magazine and no, this is not the newest “must read” magazine.

Kohl magazine will celebrate it’s launch with a cover that actually includes 91 grams of gold and 622 diamonds on the cover. And Katrina Kaif is the lucky and beautiful model who will be gracing the cover of this launch issue.

According to Trendhunter, it is estimated that this one magazine will cost $10,000 to produce!!

Kohl magazine is the UAE’s first and only women’s lifestyle and fashion monthly catering to intelligent and educated Asian women between the ages of 25 - 40, said a recent article at ArabianBusiness.com .

The look and design of the Kohl magazine cover was created by Damas, an exclusive jewelry designer and manufacturer. Not only is the cost of the magazine astronomical but the cover actually took over 86 hours to make!

The magazine will not literally be hitting newsstands but it will be on display at various locations before going up for auction to benefit a charity.

What do you think?

Sounds to me like a pretty good, and pretty expensive, PR move! Talk about great publicity!

Source: Trendhunter

In Aritzia clothing stores throughout Canada, shopping for fashion has been made even more “fashionable” with creative shopping bags.

The shopping bags are the very artsy and hip retailer’s medium to highlight the works of their favorite artists, as well as other emerging trends in the world of arts and design, says Trendhunter. The store, Aritzia, tries to maintain a strong cultural link through these featured artist of the month’s artwork seen on their shopping bags.

Some of the art work recently featured on the bags are from Japanese photographer Kanako Sasaki, who is best known for contemporary works that “translate ordinary life into extraordinary images.”

The bags are so beautiful, I am betting they end up serving as an advertising medium for the clothing store as well as the photographers, because of the length of time they stay around once people purchase clothing from the store.

What do you think? Do you like the creative thinking behind the bags? If you received one of these bags would you keep it around?