advertisingatitsbest

Believe it or not…

And you better believe it.

PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream, one of many crazy publicity stunts by the animal rights activists, said a recent Trendhunter article.

Let me say that again: PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream.

Before I go any further; is this even believable?!

“The fact that human adults consume huge quantities of dairy products made from milk that was meant for a baby cow just doesn’t make sense,” Tracy Reiman said. “Everyone knows that ‘the breast is best,’ so Ben & Jerry’s could do consumers and cows a big favor by making the switch to breast milk.”

The Trendhunter article concluded with Ben and Jerry’s answered with, “We applaud PETA’s novel approach to bringing attention to an issue, but we believe a mother’s milk is best used for her child.”

Is anybody else speechless?

I am by no means against PETA and their mission.  In fact I am very fond of some of the things they stand for, however I personally thought the naked women wrapped in meat-like packaging was crazy and thought that every famous naked celebrity in the US got the message across, but apparently not.

Apparently the next step is altering the beloved Ben and Jerry’s to make PETA happy.

What are your thoughts?!

Thank you to Trendhunter for this odd article!

BB is a hair removal company in Turkey, and they were noticing that there was a decline in customers in the summer months.  So they used advertising to help combat the problem!

And what better place to bring attention to hairy bodies than at the beach when most people are the most conscious about this topic!

These lawn chairs were set up with this display with a message that read, “What belongs in winter stays in winter.”

This promo would definitely grab my attention if I were at the beach.

Guess who the target market was?

Men!

They targeted the men, because even though men or more hairy then women, they don’t see it as an issue, so they wanted to use this technique to show negativity.

Do you think it worked? Does this look like an effective way to reach men?

Source: Ads of the World

We have all seen every possible version there is of Monopoly….in fact for Christmas last year someone in our house received credit card Monopoly.  Talk about updating and being up with the times.

“Not even classic board games can escape the wrath of our modern tabloid culture,” starts a recent Trendhunter article. And its not just Monopoly.  A new version of Clue was just released to replace the original set of characters from the game’s original1949 release.

The new Clue keeps the original characters, but they’ll be younger, and get first names and updated bios. Miss Scarlet, for example, is Kasandra Scarlet, an actress who frequently appears in tabloids. Colonel Mustard becomes Jack Mustard, an ex-football player, and Professor Plum is now Victor Plum, a billionaire video game designer. Characters also now have special powers that players can use to help discover clues faster, the article describes.

Special powers for one of America’s favorite (and classic) board games?  Nice.

And it keeps getting better.

The new game of Clue also has new weapons–a baseball bat, trophy and poison.  No more wrench.  Nor more revolver.

Just wait; there is more.  The new rooms featured in the game include a guest house, a spa and yes, an in home theater.

Am I just stuck in the 50s or does this seem a bit crazy to you all too?  I guess they are just keeping up with the times and the interests of modern day society!

What are your thoughts?

Source: Trendhunter

You think tampons are hard to advertise and let’s be honest its not always easy to advertise products like carpet, plastic silverware or toilet bowl cleaner, yet advertisers are always pushing to get these products to top of mind awareness of the consumers through creative and comical promotions.

But this promotion really caught my eye for a VERY HARD to advertise service.

Not only is it promotion of a service that is practically impossible to advertise for, but it is also one of those uncomfortable awkward situations for everyone.  Circumcision.

Believe it.  There is actually advertising for circumcisions.

In Turkey, this circumsicer needed an economical method to educate the community on his services, so using a perforated poster with the ability to tear off information, seemed like the perfect fit.  Especially with the “artistic” work strategically placed on the perforations.

What do you think?  Does it grab your attention? Is it appropriate?  Would you use this doctor if you were in need of his services?

Source: Ads of the World
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The first time I saw the whole concept of body painting, I believe it was some crazy Playboy bunny stunt. Next thing you know it is gracing the swimsuit issue of Sports Illustrated. So what is next with the whole idea of body painting?

Advertising. And it has already started. The following three ads use the idea of body painting to share their marketing messages with consumers.

1.) Ultra Thin

What better way to show the thinness and perfection of a feminine hygiene product than by using a totally naked (or fully painted) model? Ultra Thin Panty Liners recently used these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: even in the tightest pants or dresses, no one is going to know she’s using the product.

2.) Would you like fries with that?

The Rock n Fries print ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries, explains a recent Trendhunter article.

3.) Hot Wheels

This Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars. “The toy cars look so real that with the ‘finger models’ you would think they were life-size,” says a recent article in Trendhunter.

What do you think of the idea of body painting in general?

Do you think it makes for quality advertising? What do you think of the three ads above? Which is your favorite?

Source: Trendhunter

Have you all heard about the Visa gift cards?  Wonderful gifts for anybody, because of the practically unlimited places they can be redeemed.

These quickly turned into ever greater gifts with the ability to customize the gift cards with your own picture.

Well we all know great ideas come from somewhere, so it was only a matter of time before someone jumped on this idea.  The lucky first one to jump?  Capital One.

Capital One is now letting you personalize your credit cards. The Capital One Credit Card allows you to upload your own photos or select from a variety of already designed gorgeous designs and patterns on their website.

Imagine making a purchase with a photo of your three kids,  your dog, Spot, the sunset from your back deck or the family photo you took over the holidays.

This service is currently  free for new members and current customers, so there’s no excuse for not having an awesome personalized card!

What do you think of personalized cards?  Do you have one?  Would you ever get one?

Source: Trendhunter 

Elevators have become one of the newest mediums for advertisers to take advantage of.  Whether it is in a shopping mall, doctor’s office or business building, the following three elevator ads are three of my favorites!

1.) Dunk it!

This one is brand new from Oreo!  And it doesn’t use the elevator doors to get the message across as most elevator advertisements do!

The brand takes the traditionally dunked cookie and displays the dunking capabilities  using this elevator.  With the milk glass sticker attached to the outside of the elevator shaft and the cookie on the actual elevator, you see the proper way to eat an Oreo cookie every time someone hits the first floor.

2.)  Look Inside!

To promote the Body Worlds exhibit, these elevator doors were used displaying the outside of a human body and the message, look inside!  Once the doors open, you have the opportunity to see the inside of the human body (stuck on the wall of course) just as you will see at the exhibit.

3.) Park It! 

What a better way to promote the new parking sensor feature on the Fiat then with the opening and closing of elevator doors.

What do you think?  Which one is your favorite? What other great elevator ads have you seen?

Source: Ads of the World 

It’s that time! Political advertising is at its prime.

And why use traditional advertising when you can create so called advertisements, sell them  to individuals and then have them wear your ads and promote your candidacy?

Introducing shoes as advertisements!  And not just any ads…political ads.

So, calling all Obama fans! These new advertisements, I mean shoes, are the ultimate must-have for Barack Obama fans!

The shoes include Obama’s famous “Yes We Can” slogan printed in white lettering around one side of blue shoe’s outer rim, while the other side reads “Change.”

If it isn’t enough to carry Obama’s political message around with you, then the black and white portrait of his face should help!

Along with this, one shoe has red laces and the other comes with blue laces; this will help bring together the patriotic American theme.

What do you think of these shoes?  Good promotion for Obama?  Would you wear them?

Source: Trendhunter

For Mother’s Day this past year, Napa’s Cleavage Creek Cellars released their 2006 Reserve Chardonnay and the Secret White wines, two of their world class wines. Why the special release?
The bottles were sold for $15 instead of the usual $30 to $40 and ten percent of the gross sales of the Cleavage Creek were donated to fund breast cancer research.

The women featured on the labels are breast cancer survivors and their stories are told at the Cleavage Creek website.

What do you think of this idea for raising money for breast cancer awareness through selling wine?

What other wine bottle awareness and promotions have you seen?

Source: Trendhunter

Your brand is your personality, claims a recent Business Week Article, and while many people think successful branding is only about awareness, it’s not, says Rob Frankel.

I found this article in Business Week very interesting and helpful to those who get confused on all of buzz words, which is very easy to do! Thanks to Business Week for this very helpful article.  After reviewing some of the highlights below, please take the time to read the whole article by Karen Klein here!

Frankel is a branding expert and calls branding the most misunderstood concept in all of marketing. Branding, he says, “is not advertising and it’s not marketing or PR. Branding happens before all of those: First you create the brand, then you raise awareness of it.” Frankel adds. “Branding is about getting your prospects to perceive you as the only solution to their problem. Once you’re perceived as ‘the only,’ there’s no place else to shop. Which means your customers gladly pay a premium for your brand.”

Your product or service is not your company’s brand and neither is your logo, your brochure, your magazine advertisements or your business card.

“It’s what your customers think of you and say about you when they’ve left your company,” says Rodger Roeser, president of Eisen Management Group, a public-relations and brand-development firm.

Your brand is what your company stands for and believes is and what it is known for. “Look at yourself in the mirror and ask yourself what you stand for. Go around the room with your leadership and ask them what the company stands for. Settle on one or two brand pillars and build your brand around them. If you can’t define your brand, your customers won’t be able to, either. And the risk is that someone else will define it for you—probably your competitors,” Roeser says.

Do you agree with this description of branding?  What other sources have you sued to help define branding?