advertisingatitsbest

Many companies have taken advantage of already existing windows to incorporate them into their current promotional messages.

These companies range from vehicles to hair care, windows make a great match to some great promotions!  Check out the following three of my favorites:

1) Pantene Strength.

In Toronto, Pantene took advantage of these building windows and showcased the strengthening capabilities of their products through this Rapunzel-like promotion.  People were actually climbing these hair like structures to further push the “really strong hair” campaign from Pantene.

2) Flying High in the Sky. With Fiat.

“Hey, it’s time to enjoy the Sky-Dome. Fiat Idea.”  This was the message portrayed on airplane windows to get the Sky like message across about new Fiat Sky-Dome.

3) Air Travel.

In India, this “Air travel at land travel fares” promotion was a perfect way to promote the airline.  The use of bus windows make for an eyecatching ad.  Don’t you think?

Source: Ads of the World

What are your thoughts?  Do you like the use of existing windows incorporated into marketing messages?

What other creative uses of windows have you seen?

Pruhealth, a UK health insurance provider, in a recent promotion turned London bus stops into fruit dispensers.

A piece of fruit is delivered via the actual ad to those waiting for their bus each minute while stock lasts.

“With this example of experiential marketing, the bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The converted bus stops were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall,” said a recent Trendhunter article.

With much, if not all, of the fruit gone by the ad does make sure to clarify that the fruit is fresh daily.

So where does the connection to Pruhealth come in? Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.

The brand already has a tie-in with a major UK supermarket to offer its customers loyalty points when purchasing fresh fruit and vegetables, the article concludes.

What do you think?  Is this an effective marketing technique?  Does it grab the attention of consumers?  Does it fit will with the Pruhealth message?

Source: Trendhunter

Normally when we talk about subway advertising campaigns, it either has to do with a foot long sandwich (just kidding).

In all seriousness when I normally find outrageously creative subway advertising, it is actually designed on the outside of the actual subway bus, advertising on the shelters you wait in for the next train to come or super creative advertising in the subway such as on the handles, the windows, the ceilings, pretty much anywhere!

This campaign, however, uses the subway in a whole different “fashion.”

The following series of ads are for the new Fall 2008 ad campaign for Alberta Ferretti. Ferretti is a world renown Italian designer and dressmaker.

The ads show the four models, Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina, hanging out in a virtually empty subway train, looking tired and bored but of course fabulous.

The campaign was brilliantly photographed by renowned fashion photographer Steven Meisel.

What do you think of the campaign?  Does the diva on the subway grab your attention?

Good use of the subway?

Is it an appropriate fit for Ferretti’s amazing work?

Source: Trendhunter

Ikea is an innovative company with innovative products.  So, how does their advertising measure up?

Ikea has countless creative advertising techniques and overly unique promotions.  Let’s take a few days and view a variety of their campaigns; some new…some old!

Beginning with a play on one of the most recognizable campaigns in the word!

1. Absolut-ly Fabulous

Ikea takes advantage of the infamous Absolut ad campaign, and actually placed furniture and created a 3D billboard mocking the set up of a New York apartment on this billboard in Soho.

Source: Marketallica

My personal favorite is next and sorry about all of the photos, but Ikea takes it above and beyond with the endless possibilities of this campaign!

2. A little fabric goes a long way

Ikea recently took on a mission of covering the streets with fabric. To promote the company and their products, Ikea used:

Bus wraps,

The interior of buses,

Benches,

Parking Meters,

And even bicycle seats.

Source: Marketallica

3. Happy Birthday!
“To celebrate its’ 40th anniversary, the IKEA in Stockholm decorated its’ store like a birthday cake. IKEAs are still few and far between in the US but are very popular in Europe as the brand has been around since 1943. Instead of creating a whole anniversary campaign, IKEA used what they already had, their store, to promote the celebration,” Amy Gifford’s past article on Inventor Spot explained.

Source: Marketallica
What do you think of Ikea’s advertising techniques?  Which one of the above three is the most effective in getting Ikea’s message across?

If you have seen other Ikea ads that are effective, creative and innovative, please share!

Source: Amy Gifford/InventorSpot

The first time I saw the whole concept of body painting, I believe it was some crazy Playboy bunny stunt. Next thing you know it is gracing the swimsuit issue of Sports Illustrated. So what is next with the whole idea of body painting?

Advertising. And it has already started. The following three ads use the idea of body painting to share their marketing messages with consumers.

1.) Ultra Thin

What better way to show the thinness and perfection of a feminine hygiene product than by using a totally naked (or fully painted) model? Ultra Thin Panty Liners recently used these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: even in the tightest pants or dresses, no one is going to know she’s using the product.

2.) Would you like fries with that?

The Rock n Fries print ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries, explains a recent Trendhunter article.

3.) Hot Wheels

This Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars. “The toy cars look so real that with the ‘finger models’ you would think they were life-size,” says a recent article in Trendhunter.

What do you think of the idea of body painting in general?

Do you think it makes for quality advertising? What do you think of the three ads above? Which is your favorite?

Source: Trendhunter

The past couple days we have been looking at the amazing creativity advertisers have come up with in regard to bus shelter/stop advertising.  Now, what have advertisers done to the actual vehicles that are picking consumers up from these bus stops.

I personally think bus shelter and bus advertising is very eye catching, especially when advertisers take the creativity to the next level.  How do you feel about the attention grabbing of this advertising.

Check out the following three very creative bus ads that have recently been seen in the streets.  Do these grab your attention?

1) Take a bite!

National Geographic used this bus wrap to grab the attention of riders and driver bys!

Source: Small Business Commandos

2) Flexible

What a great way to use every part of the bus for your ad!  These Dr. Best flexible toothbrush ads sure made a statement!

Source: Design Idea

3) Bus on Bus

Isn’t this Mobil ad creative?  Using an actual bus on a bus to use the wheels of the real bus to fit with the wheels of the bus in the ad!

Source: Auckland Daily Photo 

What do you think?  Which one is your favorite?  What other great bus ads have you seen?

Does bus advertising grab your attention?

I have been very impressed and shocked, in a good way, with some of DHL’s very creative and fun advertising.

My all time favorite is the creativity with the following promotion. They recently created a pit lane promotion in The Netherlands. They used one of their cargo centers and turned it into a replica of a Formula 1 pit lane, not only was it fun for the drivers but it made for the largest billboard ever in Europe and had the message: Speed Is Our Business.

The newest DHL promotion is also very eye catching and creative and is very close to moving up to my favorite!

The brand is using a large silhouette of a computer cursor that they have installed on a fleet of DHL’s vans, which shuttle around Beijing’s Central Business District, to announce DHL’s ‘24-7’ online tracking attribute.

According to an Adland article, “This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.”

What do you think of these two ads from DHL? What other DHL ads have you seen that you like?

Which is your favorite of the two above? Would either one get your attention more than the other?

Source: Ads of the World and AdLand

Lions, tigers and bears, oh my!

The San Francisco Zoo’s newest advertising campaign has citizens of San Francisco involved and interacting with the animals of the zoo!

Zoo animals have taken over the streets of San Francisco with the newest promotion from the zoo.

The zoo has plastered the sides of bus stops with cutouts of butterfly wings, peacock feathers, giraffe ears and Kudu horns. Passers-by grab a photo and upload the images to the zoo website. Later, some of the photos will be chosen for a print campaign.

What do you think about this campaign?  Is the interaction with potential zoo go-ers a benefit to the zoo?

What other interactive consumer interactive campaigns have you seen?

If you live in the San Fran area you better go get your picture taken with your favorite zoo animal and submit your picture on the zoo website!  You might be chosen for their next ad campaign!

Source: Ads of the World