advertisingatitsbest

Normally when we talk about subway advertising campaigns, it either has to do with a foot long sandwich (just kidding).

In all seriousness when I normally find outrageously creative subway advertising, it is actually designed on the outside of the actual subway bus, advertising on the shelters you wait in for the next train to come or super creative advertising in the subway such as on the handles, the windows, the ceilings, pretty much anywhere!

This campaign, however, uses the subway in a whole different “fashion.”

The following series of ads are for the new Fall 2008 ad campaign for Alberta Ferretti. Ferretti is a world renown Italian designer and dressmaker.

The ads show the four models, Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina, hanging out in a virtually empty subway train, looking tired and bored but of course fabulous.

The campaign was brilliantly photographed by renowned fashion photographer Steven Meisel.

What do you think of the campaign?  Does the diva on the subway grab your attention?

Good use of the subway?

Is it an appropriate fit for Ferretti’s amazing work?

Source: Trendhunter

In Aritzia clothing stores throughout Canada, shopping for fashion has been made even more “fashionable” with creative shopping bags.

The shopping bags are the very artsy and hip retailer’s medium to highlight the works of their favorite artists, as well as other emerging trends in the world of arts and design, says Trendhunter. The store, Aritzia, tries to maintain a strong cultural link through these featured artist of the month’s artwork seen on their shopping bags.

Some of the art work recently featured on the bags are from Japanese photographer Kanako Sasaki, who is best known for contemporary works that “translate ordinary life into extraordinary images.”

The bags are so beautiful, I am betting they end up serving as an advertising medium for the clothing store as well as the photographers, because of the length of time they stay around once people purchase clothing from the store.

What do you think? Do you like the creative thinking behind the bags? If you received one of these bags would you keep it around?