advertisingatitsbest

Ikea is an innovative company with innovative products.  So, how does their advertising measure up?

Ikea has countless creative advertising techniques and overly unique promotions.  Let’s take a few days and view a variety of their campaigns; some new…some old!

Beginning with a play on one of the most recognizable campaigns in the word!

1. Absolut-ly Fabulous

Ikea takes advantage of the infamous Absolut ad campaign, and actually placed furniture and created a 3D billboard mocking the set up of a New York apartment on this billboard in Soho.

Source: Marketallica

My personal favorite is next and sorry about all of the photos, but Ikea takes it above and beyond with the endless possibilities of this campaign!

2. A little fabric goes a long way

Ikea recently took on a mission of covering the streets with fabric. To promote the company and their products, Ikea used:

Bus wraps,

The interior of buses,

Benches,

Parking Meters,

And even bicycle seats.

Source: Marketallica

3. Happy Birthday!
“To celebrate its’ 40th anniversary, the IKEA in Stockholm decorated its’ store like a birthday cake. IKEAs are still few and far between in the US but are very popular in Europe as the brand has been around since 1943. Instead of creating a whole anniversary campaign, IKEA used what they already had, their store, to promote the celebration,” Amy Gifford’s past article on Inventor Spot explained.

Source: Marketallica
What do you think of Ikea’s advertising techniques?  Which one of the above three is the most effective in getting Ikea’s message across?

If you have seen other Ikea ads that are effective, creative and innovative, please share!

Source: Amy Gifford/InventorSpot