advertisingatitsbest

I love this campaign!  I love the idea!  And I have never seen anything like it!

In Germany, the Meister Leica D-Lux Camera looked to create a promotion that would say that “our cameras take more detailed shots than our competitors.”

So, how were they going to do this without using another tv commercial or another print ad?  Well, they found a way.

According to Ads of the World, they created 3D images to put in every day surroundings to simply get the message across about how ill-defined your images will look with any other camera.  The secret to this campaign was thousands of little wooden pixels to create the objects.

For example, this dog was put outside a camera shop with a message saying: See More In Detail. Meister Leica D-Lux Camera.

What do you think of the campaign?  Ever seen anything like it?

Source: Ads of the World

In Aritzia clothing stores throughout Canada, shopping for fashion has been made even more “fashionable” with creative shopping bags.

The shopping bags are the very artsy and hip retailer’s medium to highlight the works of their favorite artists, as well as other emerging trends in the world of arts and design, says Trendhunter. The store, Aritzia, tries to maintain a strong cultural link through these featured artist of the month’s artwork seen on their shopping bags.

Some of the art work recently featured on the bags are from Japanese photographer Kanako Sasaki, who is best known for contemporary works that “translate ordinary life into extraordinary images.”

The bags are so beautiful, I am betting they end up serving as an advertising medium for the clothing store as well as the photographers, because of the length of time they stay around once people purchase clothing from the store.

What do you think? Do you like the creative thinking behind the bags? If you received one of these bags would you keep it around?