advertisingatitsbest

I love this campaign!  I love the idea!  And I have never seen anything like it!

In Germany, the Meister Leica D-Lux Camera looked to create a promotion that would say that “our cameras take more detailed shots than our competitors.”

So, how were they going to do this without using another tv commercial or another print ad?  Well, they found a way.

According to Ads of the World, they created 3D images to put in every day surroundings to simply get the message across about how ill-defined your images will look with any other camera.  The secret to this campaign was thousands of little wooden pixels to create the objects.

For example, this dog was put outside a camera shop with a message saying: See More In Detail. Meister Leica D-Lux Camera.

What do you think of the campaign?  Ever seen anything like it?

Source: Ads of the World

A company in Australia used these billboards turned books to promote their products and services.

The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!

The campaign is for Sanctuary Cove Realty.

Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.

Billboard 2 gives the message: They lived happily ever after.

Billboard 3 simply says: Once Upon A Time…

What do you think of this unique billboard campaign?  Does it grab your attention?

Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.

Why use bodegas to market Target?

Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.

The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.

In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.

What do you think of this campaign?!

I love it!  Just as I do pretty much every other Target ad or promo.  I think it is a great way to get consumers interacting and impressed!

Source: Trendhunter

A company in Australia used these billboards turned books to promote their products and services.

The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!

The story book thermed campaign is for Sanctuary Cove Realty.

Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.

Billboard 2 simply reads: Once upon a time.

Billboard 3, from the Australian realtor says: They lived happily ever after.

What do you think of this campaign?  Does it send the message of a real estate company?

Do you like the  idea?

Source: Ads of the World

Many companies have taken advantage of already existing windows to incorporate them into their current promotional messages.

These companies range from vehicles to hair care, windows make a great match to some great promotions!  Check out the following three of my favorites:

1) Pantene Strength.

In Toronto, Pantene took advantage of these building windows and showcased the strengthening capabilities of their products through this Rapunzel-like promotion.  People were actually climbing these hair like structures to further push the “really strong hair” campaign from Pantene.

2) Flying High in the Sky. With Fiat.

“Hey, it’s time to enjoy the Sky-Dome. Fiat Idea.”  This was the message portrayed on airplane windows to get the Sky like message across about new Fiat Sky-Dome.

3) Air Travel.

In India, this “Air travel at land travel fares” promotion was a perfect way to promote the airline.  The use of bus windows make for an eyecatching ad.  Don’t you think?

Source: Ads of the World

What are your thoughts?  Do you like the use of existing windows incorporated into marketing messages?

What other creative uses of windows have you seen?

Does everyone remember this interactive, cellulite bursting campaign from Nivea?

This fabulously designed attention grabbing reduce the bumps campaign can only be followed by something bigger and better.  And that is exactly what Nivea tried to do with their most recent piece of the “Good-Bye Cellulite” campaign.

This time the brand used a so called ‘cellulite’ sofa to promote the campaign during French fashion week.

During fashion week, Nivea was already involved with the promotion of a line of swimwear for Shay Todd and used the opportunity to cross-promote and ‘demonstrate’ their Goodbye Cellulite cream, due to the obvious link with swim wear, a recent Trendhunter article explained.

The article continued to point out that this couch is a really visual way to highlight the supposed “before and after” effects of the cream, and they have even annotated the sofa as such.

What do you think of the Goodbye Cellulite campaign? Is the use of bubble wrap and couches a good way to get the message across?

Source: Trendhunter

Outdoor advertising is everywhere and bus and other transit stops are joining the long list of very creative advertising.  Companies ranging from sports to cell phones to fast food have all been jumping on the bus shelter advertising wave.

The following three outdoor shelter ads are just a few of my favorites!

1.) Stop Global Warming!

This first bus shelter ad was actually done by students in an advertising school for the Natural Resources Defense Council.  The copy reads “Water is reaching the most unexpected places. Stop Global Warming.”  The ad uses a bus stop with a  pip system that allows for water to collect in the plexiglass compartment over the poster map of the world.

2.) Star Wars

This Star Wars ad at a bus stop sure shows the power of the light saber.

3.) Ride the Wave

Quicksilver turned this bus stop into your favorite surf spot.  The stop was wrapped in what appeared to be the ocean waves and benches were replaced with surf boards.

What do you think?  Which is your favorite of the three?  What other great bus stop ads have you seen?

Source: Ads of the World

Denver Water is a company that serves over 1.1 million consumers in the Denver area.  Their mission is: “Denver Water will provide our customers with high quality water and excellent service through responsible and creative stewardship of the assets we manage. We will do this with a productive and diverse work force. We will actively participate in and be a responsible member of the water community.”

To help them fulfill their lofty mission this outdoor billboard campaign from the Denver Water Company promotes the conservation message, and of course, the betterment of the whole community.  The tagline for this campaign is: Use only what you need.

In this first billboard, they get the message across bright and clear with using bright lights on only a small portion of the billboard.

This second billboard makes quite a statement with the boxer shorts shown through out the week.

And finally, the large hose ad really grabs your attention in using more than just the average size billboard by going all the way to the ground with the “hose”.

What do you think of the campaign?  Strong message?  Which of the three ads is your favorite?

Source: Ads of the World 

That’s right!  There is one sexy pair of blue jeans stripping in the skies of LA!

Has anyone in the LA area seen this brand new Levi’s billboard?

If you live in the area, you know this new LA based billboard has received the attention of commuters and the advertising world, alike.

The Levi’s billboard is literally taking off its tight-fitting Levi 501 blue jeans, and giant (6’ tall) buttons are popping open to reveal a Levi’s red tag.

The blue jeans proudly displayed and showing all on the highway are actually made of printed vinyl that is stretched around a metal framework, perfectly replicating the texture of blue jeans and look off a real pair of Levi 501’s.

Trendhunter goes as far as calling this ad sexy.

What do you think?  Is this ad sexy?  Is it seductive? Or is it just a plain good old jeans advertisement?

Source: Trendhunter

I have been very impressed and shocked, in a good way, with some of DHL’s very creative and fun advertising.

My all time favorite is the creativity with the following promotion. They recently created a pit lane promotion in The Netherlands. They used one of their cargo centers and turned it into a replica of a Formula 1 pit lane, not only was it fun for the drivers but it made for the largest billboard ever in Europe and had the message: Speed Is Our Business.

The newest DHL promotion is also very eye catching and creative and is very close to moving up to my favorite!

The brand is using a large silhouette of a computer cursor that they have installed on a fleet of DHL’s vans, which shuttle around Beijing’s Central Business District, to announce DHL’s ‘24-7’ online tracking attribute.

According to an Adland article, “This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.”

What do you think of these two ads from DHL? What other DHL ads have you seen that you like?

Which is your favorite of the two above? Would either one get your attention more than the other?

Source: Ads of the World and AdLand