&
Advertise Here with Today.com
 

Archive for the 'Movies' Category

Aug 22 2008

Three More Traffic Stopping Bus Stop Ads

Bus stop advertising is really grabbing my attention these days.  After yesterday’s post, I did a little more research adn found three more amazing bus stop ads.

Advertisers are literally transforming bus stops into promotions to sell the latest and greatest.

What do you think of the following three bus ads?

1) For here or to go?

Strange Business, shows this bus stop literally transformed into your favorite fast food restaurant.  Talk about a total transformation!

mcds.jpg

2) Walkie Talkie

What better way to get the consumer’s attention, while they’re waiting for a ride, than with an interactive bus stop ad.  Chrome Walker website explains this ad for Solo actually calls for consumers to try out the walkie talkie feature of the phone while waiting.

solo_mobile.jpg

3) Stuck in a cartoon?

This Simpsons themed bus stop makes you feel you are actually part of the chaotic cartoon.

simpsons-bus-stop.jpg

Which of these three are your favorite?  Would they grab your attention?

Advertise Here with Today.com

No responses yet

Jul 29 2008

Batman Promotion: Call in the Bomb Squad! Literally.

Remember the Aqua Teen Hunger Force promotion that hit the streets of Boston and scared half of the population into hiding in fear of terrorist acts?

Well, it appears another promotion, this time for the new Batman movie, The Dark Knight, had similar effects.

The multi phase promotion for the movie, in its final phase, featured a cake wired to look like an explosive device; according to AdWeek, the promotion created such a stir that a San Antonio news station called in the bomb squad last week.

The cake was the finale of a three week campaign from the a chain of movie theaters aimed at the local media.

The Santikos Theater chain delivered the promo to the local television station who then proceeded to call the San Antonio police after the cake wired with a cell phone was delivered to its office.

The full campaign began on June 26, when a classified ad (presumably penned by Batman’s arch-enemy, the Joker) was placed in local papers recruiting clowns. The ad directed people to email with interest to whysoserious@santikos.com. When inquiring minds emailed, they were sent information about the new movie premiere.  All local media were alerted of the campaign via press release.

“Next up was a faux news report, created in conjunction with a local Fox affiliate, about graffiti artists tagging the local theater with the Batman symbol. It was aired on local networks and a clip was sent to San Antonio newsrooms with a release that posed the question, “What will the clowns do next?” The NBA San Antonio Spurs’ coyote mascot was then kidnapped while trying to remove the graffiti, according to another bogus new spot,” quoted the AdWeek article.

The final piece of the promotion was the cake with a ransom note that read: “If you want to see coyote again be at the Palladium [theater] at 8 p.m.” A phone number was included and when called information on receiving press badges to the premiere of the movie was announced.

Source: AdWeek

What do you think of this promotion?  Would you have been concerned had it been delivered to your place of employment?   Were these good ideas to assist in the promotion of the movie premiere?

One response so far

Jul 03 2008

Summer’s Hottest Movie: Poster Promo

One of this summer’s hottest movies is using an overwhelming amount of viral publicity in the form of posters, trailers, videos, and so on.

What do you think of this latest poster promotion from the newest Batman flick, The Dark Knight, that will be hitting theaters July 18?

20598_1_468.jpeg

What do you think of the play on jokers cards and the creation of the Batman face?

A couple other posters in the movie promotion are as follows:

2.jpeg

3.jpeg

What do you think of using posters as one of your main promotions  when it comes to movies?  What other successful movie poster promotion campaigns have you seen?

Do you think the movie will be a hit?

Source: Trendhunter

No responses yet

Advertise Here