advertisingatitsbest

To launch Big Brother TEN in Australia, Bluetooth technology was used to reach their target of tech savvy young individuals via their cell phones.

Bluetooth transmitters were installed in bus stops in high traffic areas. The transmitters installed in the space sent two anonymous text messages to anyone who was in a specified range.

The first message sent to the user was tailored to their location.

The second one came 30-40 seconds later with the reveal that the anonymous text message was from Big Brother and gave the new show time.

What do you think? Do you like receiving advertising messaging on your cell phone or is too invasive?

Source: Frederik Samuel