advertisingatitsbest

Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, the stars of everyone’s favorite Sunday night drama, Desperate Housewives, posed pinup-style, for the latest cover of TV Guide in very sexy and revealing retro fashion from the 1950’s, said a recent Trendhunter article.

What do you think of the 50’s retro?  Good promotion for the season premiere?

The show will go into its fifth season with the first episode airing on September 28th; TOMORROW. The new season will present a very confusing turn of events when the cast is hurled five years into the future. What do all you dedicated Housewives watchers think of this turn of events?

“The creator of Desperate Housewives,” says TV Guide, “will send his show hurtling half a decade into the future when it returns for its fifth season on September 28. It’s a rare and radical shake-up for a hit TV series—and also pretty weird since none of the ladies will visibly age,” TV Guide said.

So what are your thoughts?

What do you think of the TV Guide retro pinup idea?

What do you think is in store for the Desperate Housewives this season?

Check out some of the other shots from TV Guide:

Source: Trendhunter

In the UK this past June, these Burger King ads depict moms as samurai warriors and knights and is providing assurance that the lunch battle is over.

Trendhunter says the reasoning behind the ads can be contributed, “… to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.”

How great are these ads?  They are hilarious; they catch your eye; they make sense; and they are creative.  The samurai outfit and knight armor are very creatively created out of cooking and kitchen tools.

What do you think of the message involved in these ads?  Does it work the Burger King line?

Do you think they are creative?  Grab your attention?

Source: Trendhunter

What a great advertising message! This piece actually contained a live gold fish inside a box adorned with the following messaging.

The headline, found on the exterior of the direct mail read, “If someone’s not watching over your 401k, it won’t thrive either.”

Once you opened the package Denver residents who received the direct mail piece found the subhead, “A 401k plan is a living, breathing investment that requires constant attention and management to flourish.”

The message inside continued and according to Ads of the World, read “When your 401k plan is bundled with other investments through an insurance provider or paycheck service, you simply don’t get that kind of personal service. 401k2 specializes in managing 401k plans full-time, designing programs to maximize returns for the business owner.

You’ll work directly with the managing partner at 401k2 who will take the time and care to make a targeted plan and to keep it that way. Because we’re an independent advisor, we’re able to offer and recommend the products that are ideal for your specific business and situation – not a prepackaged, one-size-fits-all solution.

Call us and we’ll explain more today. 401k2. We live and breathe this stuff.”

What do you think?  Have you ever seen any other advertising or promos that used gold fish or any other living creature?

Source: Ads of the World

I love this campaign!  I love the idea!  And I have never seen anything like it!

In Germany, the Meister Leica D-Lux Camera looked to create a promotion that would say that “our cameras take more detailed shots than our competitors.”

So, how were they going to do this without using another tv commercial or another print ad?  Well, they found a way.

According to Ads of the World, they created 3D images to put in every day surroundings to simply get the message across about how ill-defined your images will look with any other camera.  The secret to this campaign was thousands of little wooden pixels to create the objects.

For example, this dog was put outside a camera shop with a message saying: See More In Detail. Meister Leica D-Lux Camera.

What do you think of the campaign?  Ever seen anything like it?

Source: Ads of the World

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.

Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.

Why use bodegas to market Target?

Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.

The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.

In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.

What do you think of this campaign?!

I love it!  Just as I do pretty much every other Target ad or promo.  I think it is a great way to get consumers interacting and impressed!

Source: Trendhunter

A company in Australia used these billboards turned books to promote their products and services.

The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!

The story book thermed campaign is for Sanctuary Cove Realty.

Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.

Billboard 2 simply reads: Once upon a time.

Billboard 3, from the Australian realtor says: They lived happily ever after.

What do you think of this campaign?  Does it send the message of a real estate company?

Do you like the  idea?

Source: Ads of the World

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

Playboy is known for beautiful women.  Blonde women with big boobs to be exact.

When we think of Playboy we also think of Hugh Hefner, The Girls Next Door, and of course beautiful women with blonde hair and big boobs.

But do you ever think of the advertiseing that has been done for Playboy?

Check out the following three ads that have been brilliantly created to sell Playboy and its beautiful women.

1. Men Love to Read

Who says men don’t like to read?  Well this print ad uses dozens of women to prove that men really do like to read!

Source: Trendhunter

2. Lay Down.

These towels made for a great promotion when women laid on them to enjoy the summer sun.

Source: Ads of the World

3. Online. Subtle?

This is a viral ad that was used on the internet to direct consumers to the Playboy website. All it does is show the image of a woman’s hand on a computer mouse, right? Or is it more than that?

Source: Trendhunter

What do you think of these three ads?  Which is your favorite?

What other Playboy promotions have you seen and enjoyed?

At this point, does Playboy even need to advertise and promote?  Or are they so well know already?

What are your thoughts?

What a great campaign to kick off the school year!

“Get Ready. We’re Recruiting.”  This was the message during a recent graduate recruitment in South Africa.

Every year Allan Gray hosts a graduate recruitment campaign on campuses around South Africa.

This year, the school handed out flyers which doubled as ties that the students could actually wear. All the relevant information regarding the recruitment drive was printed on the reverse of the tie, including the website for Allan Gray, information on an upcoming presentation for the potential graduate students and some general information on what exactly the school was thinking of.

I often see billboard after billboard and brochure after brochure of schools looking for students, but have never seen or received anything as creative as this.

What do you think?  Effective?  Did the school do a good job targeting the right age group?

Source: Ads of the World