advertisingatitsbest

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

Many companies have taken advantage of already existing windows to incorporate them into their current promotional messages.

These companies range from vehicles to hair care, windows make a great match to some great promotions!  Check out the following three of my favorites:

1) Pantene Strength.

In Toronto, Pantene took advantage of these building windows and showcased the strengthening capabilities of their products through this Rapunzel-like promotion.  People were actually climbing these hair like structures to further push the “really strong hair” campaign from Pantene.

2) Flying High in the Sky. With Fiat.

“Hey, it’s time to enjoy the Sky-Dome. Fiat Idea.”  This was the message portrayed on airplane windows to get the Sky like message across about new Fiat Sky-Dome.

3) Air Travel.

In India, this “Air travel at land travel fares” promotion was a perfect way to promote the airline.  The use of bus windows make for an eyecatching ad.  Don’t you think?

Source: Ads of the World

What are your thoughts?  Do you like the use of existing windows incorporated into marketing messages?

What other creative uses of windows have you seen?

Does everyone remember this interactive, cellulite bursting campaign from Nivea?

This fabulously designed attention grabbing reduce the bumps campaign can only be followed by something bigger and better.  And that is exactly what Nivea tried to do with their most recent piece of the “Good-Bye Cellulite” campaign.

This time the brand used a so called ‘cellulite’ sofa to promote the campaign during French fashion week.

During fashion week, Nivea was already involved with the promotion of a line of swimwear for Shay Todd and used the opportunity to cross-promote and ‘demonstrate’ their Goodbye Cellulite cream, due to the obvious link with swim wear, a recent Trendhunter article explained.

The article continued to point out that this couch is a really visual way to highlight the supposed “before and after” effects of the cream, and they have even annotated the sofa as such.

What do you think of the Goodbye Cellulite campaign? Is the use of bubble wrap and couches a good way to get the message across?

Source: Trendhunter

Pruhealth, a UK health insurance provider, in a recent promotion turned London bus stops into fruit dispensers.

A piece of fruit is delivered via the actual ad to those waiting for their bus each minute while stock lasts.

“With this example of experiential marketing, the bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The converted bus stops were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall,” said a recent Trendhunter article.

With much, if not all, of the fruit gone by the ad does make sure to clarify that the fruit is fresh daily.

So where does the connection to Pruhealth come in? Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.

The brand already has a tie-in with a major UK supermarket to offer its customers loyalty points when purchasing fresh fruit and vegetables, the article concludes.

What do you think?  Is this an effective marketing technique?  Does it grab the attention of consumers?  Does it fit will with the Pruhealth message?

Source: Trendhunter

I read about this all over MSNBC last week and I didn’t really think anything of it; but apparently it has caused quite the gossip and discussion having Jessica Simpson be the spokeswoman for a beer called Stampeded Light Plus.

Jessica is already known as a singer, a dancer, an actress (those Daisy Dukes meant something!), Proactiv spokesperson, designer, entrepreneur, and now this! According to a recent Trendhunter article, “Simpson is part of Stampede Brewing Co. Inc.’s “Drink Smart Campaign”, aimed at health conscious Americans.  Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA.  It is also “infused” with Vitamin B and other natural antioxidants.”

The article continued, Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, “like us” (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).

So, what are your thoughts?

What do you think of the beer first off?  Ever heard of it?  Ever had it?

And then what are your thoughts on Jessica Simpson as the spokeswoman?  Good fit?  Will it help sell the beer?

I am personally impartial on the whole thing…I’m not one who purchases products based on the spokesperson and nothing about the ad actually jumps out and grabs me.  I’m curious what others think!

Source: Trendhunter

Mascara is a cornerstone for many women. Believe it or not, I know many women who wouldn’t dare leave the house with out it.

So what makes a woman try a new brand of mascara or switch over from her beloved favorite brand to a new one?  Maybe its the advertising.  Makup advertisers have gotten more and more creative, especially in the advertising of mascara.

What do you think of the following three mascara ads?

1.) Every Lash.

This Clinique print ad uses the message: Let every lash enjoy the beauty of definition. The pages cuts to resemble lashes makes this mascara ad very defined.

2.) Waterproof.

This Max Factor billboard sends a major marketing message when it rains.  Who doesn’t love a waterfproof mascara.  Check out the below and after (rain) shots of this billboard.

3.) The Ultimate Max Factor.

This hilarious print ad shows the Max Factor benefit of long lashes.

What do you think?  What is your favorite of the three ads?  What other mascara ads have you seen that grab your attention?

Source: Ads of the World 

This ad from Miradent reminds consumers of the importance of flossing through a very creative print ad.

Miradent is a company that produces a huge line of dental products; but this ad in particular was showcasing their dental floss and the ability of their product to fit even in the smallest gaps.

This ad is very bright and bold and immediately grabs the attention of the reader of the magazine.  With the two teeth shown and covering the majority of the page, your attention is brought to the page.

The ad also included a “bookmark” aka dental floss; so you are also drawn to the page because of the marker.

What do you think of this ad?  Is it extraordinary?  Or just another dental product print ad? What would get your attention more: the large white and bright ad or the bookmark/floss in the middle?

Source: Ads of the World 

Think about it…Coke can be bought practically everywhere on earth.  Pretty amazing, huh?  Practically any person who ever wants a Coca-Cola can get it whenever they want, where ever they are.

Now think about this, while some things like soda are so easily accessible, we cannot seem to succeed in saving the dying children of our planet with inexpensive medications.

Are these at all related?

Well, someone has thought of it a possible solution to help our children and a correlation between the issue and one of the most world renown organizations.

Simon Berry  is campaigning to convince the Coca-Cola Company to put its  extensive and powerful distribution network to use in delivering life-saving medications and information in developing countries, maybe by “dedicating one compartment in every 10 crates as ‘the life saving’ compartment” says a recent Treehugger article.

Coca-Cola is listening and considering this idea, but there are those who are hesitant.

Berry’s response to the hesitation?  “Coca-cola reaches people. If people see the “life-saving” compartment, they will ask questions. Questions like: “How do I use these rehydrating salts?” and “How can I improve hygiene or sanitation to avoid disabling and life-threatening diseases?”

What do you think?  Does Berry have a “good” idea?  Will this work?  Will Coca-Cola buy in?

Source: Treehugger 

Not sure how many of you have seen this ad campaign from Dove, but I thought it would be a fun one to share this weekend!

This campaign from Dove was to promote their new line of products with the message: Unstick Your Style.

The new products include:

Volumizing Mousse for New Movement in Hair.  Perfect for Wilma Flinstone!

Anti Frizz Creme for New Movement in Hair; and who better to test this product on than Marge Simpson!

And of course who could forget Jane Jetson in desperate need of Hairspray!

What do you think of this fun, light hearted campaign?  Good advertising?

The newest campaign to fight obesity has hit the streets of San Fransisco and Santa Clara.

The “Soda Free Summer” advertising campaign is working to encourage children and adults  to make the switch to water instead of soda. The idea behind the message, according to Trendhunter,  is that with obesity rates through the roof, cutting down on sugars and calories wherever possible is vital, and eliminating these unnecessary sugars and calories from your drink choices is one of the easiest ways to make a significant impact on our health and weight gain.

SodaFreeSummer.org is promoting the campaign with statistics to back up the urgency of attaining their goal.  The website includes data such as:

-Drinking just one 20 oz bottle of soda each day for a year can result in gaining 25 extra pounds.

-The average teen drinks more than 750 cans of soda per year.

-Soda is the #1 source of sugar in the American diet.

The advertising campaign not only encourages drinking water but also non-fat/low-fat milk, 100% fruit juice (max 1/2 cup daily) and unsweetened iced tea.

Another part of the campaign, beyond the healthy promotion is the website allows people to sign in and track their soda free days and site visitors can also enter a raffle for several hundred dollars worth of health-related prizes.

What do you think? Are marketing messages such as these effective in fighting obesity? What do you think of the Soda Free Summer campaign as opposed to others you’ve seen?

What do you think of the website that goes along with the campaign?

Source: Trendhunter