advertisingatitsbest

Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, the stars of everyone’s favorite Sunday night drama, Desperate Housewives, posed pinup-style, for the latest cover of TV Guide in very sexy and revealing retro fashion from the 1950’s, said a recent Trendhunter article.

What do you think of the 50’s retro?  Good promotion for the season premiere?

The show will go into its fifth season with the first episode airing on September 28th; TOMORROW. The new season will present a very confusing turn of events when the cast is hurled five years into the future. What do all you dedicated Housewives watchers think of this turn of events?

“The creator of Desperate Housewives,” says TV Guide, “will send his show hurtling half a decade into the future when it returns for its fifth season on September 28. It’s a rare and radical shake-up for a hit TV series—and also pretty weird since none of the ladies will visibly age,” TV Guide said.

So what are your thoughts?

What do you think of the TV Guide retro pinup idea?

What do you think is in store for the Desperate Housewives this season?

Check out some of the other shots from TV Guide:

Source: Trendhunter

In the UK this past June, these Burger King ads depict moms as samurai warriors and knights and is providing assurance that the lunch battle is over.

Trendhunter says the reasoning behind the ads can be contributed, “… to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.”

How great are these ads?  They are hilarious; they catch your eye; they make sense; and they are creative.  The samurai outfit and knight armor are very creatively created out of cooking and kitchen tools.

What do you think of the message involved in these ads?  Does it work the Burger King line?

Do you think they are creative?  Grab your attention?

Source: Trendhunter

What are the benefits of drinking tap water?

Let’s see, its eco-friendly.  And it really isn’t all that bad for you; like we were all  once told.  But can you imagine paying to drink tap water?

Especially paying to drink water from the taps of New York City?

Well, that’s exactly what Tap’dNY water is.

A publicity street team dressed in orange jumpsuits, called Truth in Hydration, took to Central Park to promote the cleanliness of local NYC water. The plan is to hit up a variety of New York locations, promoting the benefits of drinking locally.

The Trendhunter article I found this in quoted the NYC water promo website in saying: We don’t travel the world from Fiji to France seeking water or offer the ususal bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles. We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water. (truthinhydration)

What do you think of drinking tap water?  Would you be sold on this promotion?

Source: Trendhunter

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.

Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.

Why use bodegas to market Target?

Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.

The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.

In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.

What do you think of this campaign?!

I love it!  Just as I do pretty much every other Target ad or promo.  I think it is a great way to get consumers interacting and impressed!

Source: Trendhunter

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

Many companies have taken advantage of already existing windows to incorporate them into their current promotional messages.

These companies range from vehicles to hair care, windows make a great match to some great promotions!  Check out the following three of my favorites:

1) Pantene Strength.

In Toronto, Pantene took advantage of these building windows and showcased the strengthening capabilities of their products through this Rapunzel-like promotion.  People were actually climbing these hair like structures to further push the “really strong hair” campaign from Pantene.

2) Flying High in the Sky. With Fiat.

“Hey, it’s time to enjoy the Sky-Dome. Fiat Idea.”  This was the message portrayed on airplane windows to get the Sky like message across about new Fiat Sky-Dome.

3) Air Travel.

In India, this “Air travel at land travel fares” promotion was a perfect way to promote the airline.  The use of bus windows make for an eyecatching ad.  Don’t you think?

Source: Ads of the World

What are your thoughts?  Do you like the use of existing windows incorporated into marketing messages?

What other creative uses of windows have you seen?

Playboy is known for beautiful women.  Blonde women with big boobs to be exact.

When we think of Playboy we also think of Hugh Hefner, The Girls Next Door, and of course beautiful women with blonde hair and big boobs.

But do you ever think of the advertiseing that has been done for Playboy?

Check out the following three ads that have been brilliantly created to sell Playboy and its beautiful women.

1. Men Love to Read

Who says men don’t like to read?  Well this print ad uses dozens of women to prove that men really do like to read!

Source: Trendhunter

2. Lay Down.

These towels made for a great promotion when women laid on them to enjoy the summer sun.

Source: Ads of the World

3. Online. Subtle?

This is a viral ad that was used on the internet to direct consumers to the Playboy website. All it does is show the image of a woman’s hand on a computer mouse, right? Or is it more than that?

Source: Trendhunter

What do you think of these three ads?  Which is your favorite?

What other Playboy promotions have you seen and enjoyed?

At this point, does Playboy even need to advertise and promote?  Or are they so well know already?

What are your thoughts?

I know this is supposed to be all about outrageous, creative and attention grabbing advertising, but I have sound some of the most creative wedding dresses in the last weeks that I thought I should share!  As someone planning a wedding, weddings, parties, dresses and vows seem to be on my mind quite a bit lately; so welcome to my world

These creative works of art are actually marketing for the designers and artists who created them, so I guess it goes along with our advertising and marketing theme!

1. It’s all about the rubber.

British artist Susie MacMurray designed this wedding gown from 1,400 inverted rubber gloves.  The dress will become to be displayed in New York’s Museum of Art and Design’s new exhibition called “Second Lives: Remixing the Ordinary” in September 2008. The exhibit is about wedding gowns, but it showcases the work of over 50 artists who highlight how recycled, discarded, mass-produced objects can be works of art.

In this case, it turned out to be one heck of a wedding gown!

2. A little less class and a lot more pop.

BubbleBodyWear takes the hard to resist product and created one classy and sassy bubble wrap wedding gown with this one!

3. Always use protection!

To promote AIDS awareness day, a New York City designer created this wedding gown made of 12,500 condoms a few years ago.

What do you think of these off the wall wedding gowns?

Are they attention grabbers?  Are they good publicity for the designers?

Source: Trendhunter/Spacedin

I read about this all over MSNBC last week and I didn’t really think anything of it; but apparently it has caused quite the gossip and discussion having Jessica Simpson be the spokeswoman for a beer called Stampeded Light Plus.

Jessica is already known as a singer, a dancer, an actress (those Daisy Dukes meant something!), Proactiv spokesperson, designer, entrepreneur, and now this! According to a recent Trendhunter article, “Simpson is part of Stampede Brewing Co. Inc.’s “Drink Smart Campaign”, aimed at health conscious Americans.  Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA.  It is also “infused” with Vitamin B and other natural antioxidants.”

The article continued, Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, “like us” (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).

So, what are your thoughts?

What do you think of the beer first off?  Ever heard of it?  Ever had it?

And then what are your thoughts on Jessica Simpson as the spokeswoman?  Good fit?  Will it help sell the beer?

I am personally impartial on the whole thing…I’m not one who purchases products based on the spokesperson and nothing about the ad actually jumps out and grabs me.  I’m curious what others think!

Source: Trendhunter