advertisingatitsbest

Believe it or not…

And you better believe it.

PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream, one of many crazy publicity stunts by the animal rights activists, said a recent Trendhunter article.

Let me say that again: PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream.

Before I go any further; is this even believable?!

“The fact that human adults consume huge quantities of dairy products made from milk that was meant for a baby cow just doesn’t make sense,” Tracy Reiman said. “Everyone knows that ‘the breast is best,’ so Ben & Jerry’s could do consumers and cows a big favor by making the switch to breast milk.”

The Trendhunter article concluded with Ben and Jerry’s answered with, “We applaud PETA’s novel approach to bringing attention to an issue, but we believe a mother’s milk is best used for her child.”

Is anybody else speechless?

I am by no means against PETA and their mission.  In fact I am very fond of some of the things they stand for, however I personally thought the naked women wrapped in meat-like packaging was crazy and thought that every famous naked celebrity in the US got the message across, but apparently not.

Apparently the next step is altering the beloved Ben and Jerry’s to make PETA happy.

What are your thoughts?!

Thank you to Trendhunter for this odd article!

In the UK this past June, these Burger King ads depict moms as samurai warriors and knights and is providing assurance that the lunch battle is over.

Trendhunter says the reasoning behind the ads can be contributed, “… to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.”

How great are these ads?  They are hilarious; they catch your eye; they make sense; and they are creative.  The samurai outfit and knight armor are very creatively created out of cooking and kitchen tools.

What do you think of the message involved in these ads?  Does it work the Burger King line?

Do you think they are creative?  Grab your attention?

Source: Trendhunter

I love this campaign!  I love the idea!  And I have never seen anything like it!

In Germany, the Meister Leica D-Lux Camera looked to create a promotion that would say that “our cameras take more detailed shots than our competitors.”

So, how were they going to do this without using another tv commercial or another print ad?  Well, they found a way.

According to Ads of the World, they created 3D images to put in every day surroundings to simply get the message across about how ill-defined your images will look with any other camera.  The secret to this campaign was thousands of little wooden pixels to create the objects.

For example, this dog was put outside a camera shop with a message saying: See More In Detail. Meister Leica D-Lux Camera.

What do you think of the campaign?  Ever seen anything like it?

Source: Ads of the World

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.

The first time I saw the whole concept of body painting, I believe it was some crazy Playboy bunny stunt. Next thing you know it is gracing the swimsuit issue of Sports Illustrated. So what is next with the whole idea of body painting?

Advertising. And it has already started. The following three ads use the idea of body painting to share their marketing messages with consumers.

1.) Ultra Thin

What better way to show the thinness and perfection of a feminine hygiene product than by using a totally naked (or fully painted) model? Ultra Thin Panty Liners recently used these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: even in the tightest pants or dresses, no one is going to know she’s using the product.

2.) Would you like fries with that?

The Rock n Fries print ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries, explains a recent Trendhunter article.

3.) Hot Wheels

This Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars. “The toy cars look so real that with the ‘finger models’ you would think they were life-size,” says a recent article in Trendhunter.

What do you think of the idea of body painting in general?

Do you think it makes for quality advertising? What do you think of the three ads above? Which is your favorite?

Source: Trendhunter

Bus stop advertising is really grabbing my attention these days.  After yesterday’s post, I did a little more research adn found three more amazing bus stop ads.

Advertisers are literally transforming bus stops into promotions to sell the latest and greatest.

What do you think of the following three bus ads?

1) For here or to go?

Strange Business, shows this bus stop literally transformed into your favorite fast food restaurant.  Talk about a total transformation!

2) Walkie Talkie

What better way to get the consumer’s attention, while they’re waiting for a ride, than with an interactive bus stop ad.  Chrome Walker website explains this ad for Solo actually calls for consumers to try out the walkie talkie feature of the phone while waiting.

3) Stuck in a cartoon?

This Simpsons themed bus stop makes you feel you are actually part of the chaotic cartoon.

Which of these three are your favorite?  Would they grab your attention?

I would think an iron, that horrible thing I have to use every morning before I go to work would be a horribly difficult product to promote and sell to the general public; well the following print ads are from DeLonghi Steam Iron; and they  are doing their best to do just that: Sell Irons!

And personally, I think the ads are quite clever and quirky!

The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests, started a recent Trendhunter article.

The print ad includes an image of a fig screened on a t-shirt before and after the steaming process; a steaming process that is of course provided by the DeLonghi Steam Iron.  So the ad is showing the fact that when the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed in the ad, the fig is plump and juicy, as if it were just picked from the tree.

The other two ads are of a dried chili and a crisp bell pepper and the last is of an apricot.

Quite clever showing the effects of the iron with the use of dried fruit on t-shirts.  Do you agree that it is a clever and very unique? Or do you think it is silly and not relevant?

Have you seen any other creative ads for irons?

Source: Trendhunter 

Yes, there are countless multi million dollar brands out there, but what about this new fascination of chefs?  Are they now their own brand? I heard about this article written in Fortune all the way to work this morning about the amount of money that these celebrity chefs (who really are now a brand of their own) are making.

Rachel Ray (and her brand) are leading the way in this industry with being the number one earner at $18 million. Second is Wolfgang Puck at $16 million.  British star of Hell’s Kitchen, Gordon Ramsay, finishes in third with $7.5 million, says a recent Trendhunter article.

The article continues to describe the rest of the list toppers.

Next is Nobuyuki Matsuhisa, a sushi chef turned fabulous and exquisite businessman now owns the NOBU restaurant line, at $5 million.

Fifth on the list is Alain Ducasse the owner of 22 restaurants.

Sixth is Paula Deen of Food Network fame, making $4.5 million.

Seventh is Mario Batali who made $3 million. The Italian-American Iron Chef America star, has, since dropping out of culinary school, written several books and been a regular guest star on multiple TV shows.

Tom Colicchio, the head judge of Top Chef, made $2 million for eighth spot.

Bobby Flay, owner and chef of five restaurants ranging from New York City; Las Vegas, Atlantis Paradise Island, Nassau and Atlantic City, New Jersey, made $1.5 million.

Anthony Bourdain, host of his show, “Anthony Bourdain: No Reservations” on the Travel Channel, tied for tenth, also at $1.5 million.

These multi million dollar chefs are running multi million dollar restaurants and multi million dollar brands across the globe.

What do you think of these chefs turned brands?  Do you consider these chefs to be a BRAND?
Does the amount of money these individuals make surprise you?

Source: Trendhunter 

I found a new product on the market and can’t wait to see the creative ads they come up with to promote the product line.  The product is called Diablo Energy Strips and the ingredients of these strips can be likened more to those of an energy drink than to a cup of coffee.

The strips are applied directly to the user’s tongue, exactly like Listerine breath freshener strips.

Each dissolvable strip contains 25mg of caffeine, as well as ginseng and cranberry extract.  This product is definitely more ideal to use after consuming a full meal, as the strips can be ingested without going straight to one’s stomach.  An additional benefit is that the caffeine is absorbed into the bloodstream faster, as it does not need to be digested, explains a Trendhunter article.

So my question to you is: how do you promote such a product?  Giveaways?  Cool print ads? Engaging TV spots?  Or something totally new and creative?  What do you think will sell these strips?

Source: Trendhunter 

Think about it…Coke can be bought practically everywhere on earth.  Pretty amazing, huh?  Practically any person who ever wants a Coca-Cola can get it whenever they want, where ever they are.

Now think about this, while some things like soda are so easily accessible, we cannot seem to succeed in saving the dying children of our planet with inexpensive medications.

Are these at all related?

Well, someone has thought of it a possible solution to help our children and a correlation between the issue and one of the most world renown organizations.

Simon Berry  is campaigning to convince the Coca-Cola Company to put its  extensive and powerful distribution network to use in delivering life-saving medications and information in developing countries, maybe by “dedicating one compartment in every 10 crates as ‘the life saving’ compartment” says a recent Treehugger article.

Coca-Cola is listening and considering this idea, but there are those who are hesitant.

Berry’s response to the hesitation?  “Coca-cola reaches people. If people see the “life-saving” compartment, they will ask questions. Questions like: “How do I use these rehydrating salts?” and “How can I improve hygiene or sanitation to avoid disabling and life-threatening diseases?”

What do you think?  Does Berry have a “good” idea?  Will this work?  Will Coca-Cola buy in?

Source: Treehugger