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Archive for the 'Fashion' Category

Sep 27 2008

Desperate Housewives Goes 1950’s

Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, the stars of everyone’s favorite Sunday night drama, Desperate Housewives, posed pinup-style, for the latest cover of TV Guide in very sexy and revealing retro fashion from the 1950’s, said a recent Trendhunter article.

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What do you think of the 50’s retro?  Good promotion for the season premiere?

The show will go into its fifth season with the first episode airing on September 28th; TOMORROW. The new season will present a very confusing turn of events when the cast is hurled five years into the future. What do all you dedicated Housewives watchers think of this turn of events?

“The creator of Desperate Housewives,” says TV Guide, “will send his show hurtling half a decade into the future when it returns for its fifth season on September 28. It’s a rare and radical shake-up for a hit TV series—and also pretty weird since none of the ladies will visibly age,” TV Guide said.

So what are your thoughts?

What do you think of the TV Guide retro pinup idea?

What do you think is in store for the Desperate Housewives this season?

Check out some of the other shots from TV Guide:

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Source: Trendhunter

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Sep 16 2008

Right on Target!

Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.

Why use bodegas to market Target?

Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.

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The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.

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In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.

What do you think of this campaign?!

I love it!  Just as I do pretty much every other Target ad or promo.  I think it is a great way to get consumers interacting and impressed!

Source: Trendhunter

No responses yet

Sep 06 2008

Everyone Loves Cellulite

Does everyone remember this interactive, cellulite bursting campaign from Nivea?

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This fabulously designed attention grabbing reduce the bumps campaign can only be followed by something bigger and better.  And that is exactly what Nivea tried to do with their most recent piece of the “Good-Bye Cellulite” campaign.

This time the brand used a so called ‘cellulite’ sofa to promote the campaign during French fashion week.

During fashion week, Nivea was already involved with the promotion of a line of swimwear for Shay Todd and used the opportunity to cross-promote and ‘demonstrate’ their Goodbye Cellulite cream, due to the obvious link with swim wear, a recent Trendhunter article explained.

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The article continued to point out that this couch is a really visual way to highlight the supposed “before and after” effects of the cream, and they have even annotated the sofa as such.

What do you think of the Goodbye Cellulite campaign? Is the use of bubble wrap and couches a good way to get the message across?

Source: Trendhunter

No responses yet

Sep 02 2008

The Most Outrageous Wedding Gowns Ever

I know this is supposed to be all about outrageous, creative and attention grabbing advertising, but I have sound some of the most creative wedding dresses in the last weeks that I thought I should share!  As someone planning a wedding, weddings, parties, dresses and vows seem to be on my mind quite a bit lately; so welcome to my world :)

These creative works of art are actually marketing for the designers and artists who created them, so I guess it goes along with our advertising and marketing theme!

1. It’s all about the rubber.

British artist Susie MacMurray designed this wedding gown from 1,400 inverted rubber gloves.  The dress will become to be displayed in New York’s Museum of Art and Design’s new exhibition called “Second Lives: Remixing the Ordinary” in September 2008. The exhibit is about wedding gowns, but it showcases the work of over 50 artists who highlight how recycled, discarded, mass-produced objects can be works of art.

In this case, it turned out to be one heck of a wedding gown!

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2. A little less class and a lot more pop.

BubbleBodyWear takes the hard to resist product and created one classy and sassy bubble wrap wedding gown with this one!

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3. Always use protection!

To promote AIDS awareness day, a New York City designer created this wedding gown made of 12,500 condoms a few years ago.

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What do you think of these off the wall wedding gowns?

Are they attention grabbers?  Are they good publicity for the designers?

Source: Trendhunter/Spacedin

 

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Sep 01 2008

Not Your Typical Subway Campaign

Normally when we talk about subway advertising campaigns, it either has to do with a foot long sandwich (just kidding).

In all seriousness when I normally find outrageously creative subway advertising, it is actually designed on the outside of the actual subway bus, advertising on the shelters you wait in for the next train to come or super creative advertising in the subway such as on the handles, the windows, the ceilings, pretty much anywhere!

This campaign, however, uses the subway in a whole different “fashion.”

The following series of ads are for the new Fall 2008 ad campaign for Alberta Ferretti. Ferretti is a world renown Italian designer and dressmaker.

The ads show the four models, Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina, hanging out in a virtually empty subway train, looking tired and bored but of course fabulous.

The campaign was brilliantly photographed by renowned fashion photographer Steven Meisel.

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What do you think of the campaign?  Does the diva on the subway grab your attention?

Good use of the subway?

Is it an appropriate fit for Ferretti’s amazing work?

Source: Trendhunter

No responses yet

Aug 04 2008

Roberto Cavalli Does Diet

The newest designs at Milan Fashion Week this year aren’t dresses, hats or boots for Italian fashion designer Roberto Cavalli.

Instead Cavalli used his talent to design a line of limited edition Coca-Cola Light bottle skins.

The three different bottle designs are decorated in exotic animal prints. One is a leopard print, another zebra, and the third a jungle-like heart design with a tiger-zebra hybrid print, describes a recent Trendhunter article.

Only 300,000 Roberto Cavalli coke bottles were made as a special tribute to mark the start of Milan Fashion Week, the article read.

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For those of you who don’t know fashion, “Cavalli is most widely known throughout the art and fashion worlds as a gifted leather designer. Through the combination of lightweight leather and paints, Cavalli created a new frontier of fashion. Known at patchworks, Cavalli created pieces that would later become revered as pure classics,” said Lifeinitaly.com

What do you think of Cavalli’s talents in the soda bottle design category?

What do you think of the idea of the limited edition soda bottles? Was this effective marketing for Coca-Cola Light?

Source: Trendhunter

No responses yet

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