advertisingatitsbest

What are the benefits of drinking tap water?

Let’s see, its eco-friendly.  And it really isn’t all that bad for you; like we were all  once told.  But can you imagine paying to drink tap water?

Especially paying to drink water from the taps of New York City?

Well, that’s exactly what Tap’dNY water is.

A publicity street team dressed in orange jumpsuits, called Truth in Hydration, took to Central Park to promote the cleanliness of local NYC water. The plan is to hit up a variety of New York locations, promoting the benefits of drinking locally.

The Trendhunter article I found this in quoted the NYC water promo website in saying: We don’t travel the world from Fiji to France seeking water or offer the ususal bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles. We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water. (truthinhydration)

What do you think of drinking tap water?  Would you be sold on this promotion?

Source: Trendhunter

Denver Water is a company that serves over 1.1 million consumers in the Denver area.  Their mission is: “Denver Water will provide our customers with high quality water and excellent service through responsible and creative stewardship of the assets we manage. We will do this with a productive and diverse work force. We will actively participate in and be a responsible member of the water community.”

To help them fulfill their lofty mission this outdoor billboard campaign from the Denver Water Company promotes the conservation message, and of course, the betterment of the whole community.  The tagline for this campaign is: Use only what you need.

In this first billboard, they get the message across bright and clear with using bright lights on only a small portion of the billboard.

This second billboard makes quite a statement with the boxer shorts shown through out the week.

And finally, the large hose ad really grabs your attention in using more than just the average size billboard by going all the way to the ground with the “hose”.

What do you think of the campaign?  Strong message?  Which of the three ads is your favorite?

Source: Ads of the World 

The Inhabitat website explains that the ‘Bloom’ bicycle device came out of the Design21: Power to the Pedal competition, in which contestants had to develop a bicycle accessory which would, “improve the bicycling experience and encourage more people to make biking their primary means of transport – more convenient, more enjoyable, safer and more integrated into daily lifestyles – whether it’s for commuting, working, shopping, transporting, leisure or all of the above.”

The ‘Bloom’, that didn’t win the competition but still deserves time in the spotlight, resembles an exhaust pipe that once attached to the bike carries seeds and spits out bubbles!

According to the Inhabitat website the, “seeds in the ‘Bloom’ device are packed into a vegetable-based soap mixture to create a ‘nugget’ that dissolves while pedaling. This seed nugget is placed in a reservoir inside the Bloom’s aluminum housing, which is attached to the lower frame of the bike near the rear tire (similar to an exhaust pipe). As the cyclist pedals, air is swept in through the front of Bloom and in turn spins a pinwheel inside which picks up a small drop of the seed and bubble mixture. Bubbles result releasing seeds out the back as ‘exhaust’, which then becomes lodged in cracks and crevices throughout the city streets.”

The visual below shows how it works in the long run:

These seeds will eventually grow and green up the streets!

What do you think of this eco-friendly bike? Creative? Realistic? Will any one ever use this?

Source: Inhabitat