advertisingatitsbest

Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, the stars of everyone’s favorite Sunday night drama, Desperate Housewives, posed pinup-style, for the latest cover of TV Guide in very sexy and revealing retro fashion from the 1950’s, said a recent Trendhunter article.

What do you think of the 50’s retro?  Good promotion for the season premiere?

The show will go into its fifth season with the first episode airing on September 28th; TOMORROW. The new season will present a very confusing turn of events when the cast is hurled five years into the future. What do all you dedicated Housewives watchers think of this turn of events?

“The creator of Desperate Housewives,” says TV Guide, “will send his show hurtling half a decade into the future when it returns for its fifth season on September 28. It’s a rare and radical shake-up for a hit TV series—and also pretty weird since none of the ladies will visibly age,” TV Guide said.

So what are your thoughts?

What do you think of the TV Guide retro pinup idea?

What do you think is in store for the Desperate Housewives this season?

Check out some of the other shots from TV Guide:

Source: Trendhunter

Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.

Why use bodegas to market Target?

Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.

The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.

In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.

What do you think of this campaign?!

I love it!  Just as I do pretty much every other Target ad or promo.  I think it is a great way to get consumers interacting and impressed!

Source: Trendhunter

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

Playboy is known for beautiful women.  Blonde women with big boobs to be exact.

When we think of Playboy we also think of Hugh Hefner, The Girls Next Door, and of course beautiful women with blonde hair and big boobs.

But do you ever think of the advertiseing that has been done for Playboy?

Check out the following three ads that have been brilliantly created to sell Playboy and its beautiful women.

1. Men Love to Read

Who says men don’t like to read?  Well this print ad uses dozens of women to prove that men really do like to read!

Source: Trendhunter

2. Lay Down.

These towels made for a great promotion when women laid on them to enjoy the summer sun.

Source: Ads of the World

3. Online. Subtle?

This is a viral ad that was used on the internet to direct consumers to the Playboy website. All it does is show the image of a woman’s hand on a computer mouse, right? Or is it more than that?

Source: Trendhunter

What do you think of these three ads?  Which is your favorite?

What other Playboy promotions have you seen and enjoyed?

At this point, does Playboy even need to advertise and promote?  Or are they so well know already?

What are your thoughts?

Normally when we talk about subway advertising campaigns, it either has to do with a foot long sandwich (just kidding).

In all seriousness when I normally find outrageously creative subway advertising, it is actually designed on the outside of the actual subway bus, advertising on the shelters you wait in for the next train to come or super creative advertising in the subway such as on the handles, the windows, the ceilings, pretty much anywhere!

This campaign, however, uses the subway in a whole different “fashion.”

The following series of ads are for the new Fall 2008 ad campaign for Alberta Ferretti. Ferretti is a world renown Italian designer and dressmaker.

The ads show the four models, Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina, hanging out in a virtually empty subway train, looking tired and bored but of course fabulous.

The campaign was brilliantly photographed by renowned fashion photographer Steven Meisel.

What do you think of the campaign?  Does the diva on the subway grab your attention?

Good use of the subway?

Is it an appropriate fit for Ferretti’s amazing work?

Source: Trendhunter

I don’t think I have really done anything on either of my blogs about the Olympics over the last weeks, and really probably should of, because as you know they were extravagant, remarkable and simply amazing.

So I guess a brief recap on how huge and fabulous and overwhelming they were is better than nothing!

With all of the numbers finally in, it is fact that the Beijing Olympic 2008 Games are the most-watched event in US TV history, ever. Historically, Olympic games hosted in North American time zones usually lead the way in viewers, so in mroe ways than one this is an amazing accomplishment of the Chinese Olympics.

Nielsen Media Research has verified that 211 million viewers tuned in to China’s Olympics on NBC Universal’s broadcast network and cable channels through 16 days of coverage. This beats the previous record-holder, the 1996 Atlanta Games, by 2 million, said an article from Trendhunter last week.

I had heard on a news broadcast a couple weeks ago that hundreds of thousands of people across the world were downloading videos of the Olympics and watching online, so it is also very important to note that in our world today of declining TV ratings and competing Internet feeds, NBC boasted 11% higher ratings (averaging 27.7 million viewers per night) than its coverage of the Athens Games in 2004.

I would be curious to see if there was an increase in viewership in a certain timezone or country.  Has anyone seen any numbers like this?

What do you think the increase in viewership resulted from?

Was it the fact that host country has the largest population in the world, so everyone in China tuned in?  Was it newsworthy athletes like Shawn Johnson and Micheal Phelps?

What are your thoughts?

Did you watch?  On TV? Online?  Both?

Source: Trendhunter 

I read about this all over MSNBC last week and I didn’t really think anything of it; but apparently it has caused quite the gossip and discussion having Jessica Simpson be the spokeswoman for a beer called Stampeded Light Plus.

Jessica is already known as a singer, a dancer, an actress (those Daisy Dukes meant something!), Proactiv spokesperson, designer, entrepreneur, and now this! According to a recent Trendhunter article, “Simpson is part of Stampede Brewing Co. Inc.’s “Drink Smart Campaign”, aimed at health conscious Americans.  Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA.  It is also “infused” with Vitamin B and other natural antioxidants.”

The article continued, Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, “like us” (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).

So, what are your thoughts?

What do you think of the beer first off?  Ever heard of it?  Ever had it?

And then what are your thoughts on Jessica Simpson as the spokeswoman?  Good fit?  Will it help sell the beer?

I am personally impartial on the whole thing…I’m not one who purchases products based on the spokesperson and nothing about the ad actually jumps out and grabs me.  I’m curious what others think!

Source: Trendhunter

Not sure how many of you have seen this ad campaign from Dove, but I thought it would be a fun one to share this weekend!

This campaign from Dove was to promote their new line of products with the message: Unstick Your Style.

The new products include:

Volumizing Mousse for New Movement in Hair.  Perfect for Wilma Flinstone!

Anti Frizz Creme for New Movement in Hair; and who better to test this product on than Marge Simpson!

And of course who could forget Jane Jetson in desperate need of Hairspray!

What do you think of this fun, light hearted campaign?  Good advertising?

When you think of Ben and Jerry’s what immediately comes to mind? Chunky Monkey? Cookie Dough?

What about Elton John?! The newest addition to the Ben and Jerry’s ice cream line is a limited edition flavor from Sir Elton John. The charity ice cream flavor is called “Goodbye Yellow Brickle Road,” and all proceeds from sales will go to Elton’s AIDS foundation.

According to his chairty website, Elton’s AIDS foundation was “established by Sir Elton John in 1992, the Elton John AIDS Foundation (EJAF) is one of the world’s leading nonprofit organizations supporting innovative HIV/AIDS prevention education programs and direct care and support services to people living with HIV/AIDS. Since its founding, EJAF has raised over $125 million to support worthy programs in 55 countries around the globe.”

The delicious Goodbye Yellow Brickle Road flavor will only be available at Vermont Scoop Shops for one week. So make sure you visit during the week of July 18-25! This week was chosen as a “celebration of Elton’s first concert in Vermont, the home town of Ben & Jerry’s Ice Cream. Vermont is also the last American state that Elton has yet to perform in,” says a Trendhunter article.
And what exactly does this ice cream taste like? People Magazine notes that the ice cream will be decidedly Elton, “An outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.”

What do you think? Will this be a successful promotion for the Elton John concert? What do you think of all of the profits going to charity?

Source: Trendhunter

One of this summer’s hottest movies is using an overwhelming amount of viral publicity in the form of posters, trailers, videos, and so on.

What do you think of this latest poster promotion from the newest Batman flick, The Dark Knight, that will be hitting theaters July 18?

What do you think of the play on jokers cards and the creation of the Batman face?

A couple other posters in the movie promotion are as follows:

What do you think of using posters as one of your main promotions  when it comes to movies?  What other successful movie poster promotion campaigns have you seen?

Do you think the movie will be a hit?

Source: Trendhunter