advertisingatitsbest

The newest campaign to fight obesity has hit the streets of San Fransisco and Santa Clara.

The “Soda Free Summer” advertising campaign is working to encourage children and adults  to make the switch to water instead of soda. The idea behind the message, according to Trendhunter,  is that with obesity rates through the roof, cutting down on sugars and calories wherever possible is vital, and eliminating these unnecessary sugars and calories from your drink choices is one of the easiest ways to make a significant impact on our health and weight gain.

SodaFreeSummer.org is promoting the campaign with statistics to back up the urgency of attaining their goal.  The website includes data such as:

-Drinking just one 20 oz bottle of soda each day for a year can result in gaining 25 extra pounds.

-The average teen drinks more than 750 cans of soda per year.

-Soda is the #1 source of sugar in the American diet.

The advertising campaign not only encourages drinking water but also non-fat/low-fat milk, 100% fruit juice (max 1/2 cup daily) and unsweetened iced tea.

Another part of the campaign, beyond the healthy promotion is the website allows people to sign in and track their soda free days and site visitors can also enter a raffle for several hundred dollars worth of health-related prizes.

What do you think? Are marketing messages such as these effective in fighting obesity? What do you think of the Soda Free Summer campaign as opposed to others you’ve seen?

What do you think of the website that goes along with the campaign?

Source: Trendhunter