advertisingatitsbest

What are the benefits of drinking tap water?

Let’s see, its eco-friendly.  And it really isn’t all that bad for you; like we were all  once told.  But can you imagine paying to drink tap water?

Especially paying to drink water from the taps of New York City?

Well, that’s exactly what Tap’dNY water is.

A publicity street team dressed in orange jumpsuits, called Truth in Hydration, took to Central Park to promote the cleanliness of local NYC water. The plan is to hit up a variety of New York locations, promoting the benefits of drinking locally.

The Trendhunter article I found this in quoted the NYC water promo website in saying: We don’t travel the world from Fiji to France seeking water or offer the ususal bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles. We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water. (truthinhydration)

What do you think of drinking tap water?  Would you be sold on this promotion?

Source: Trendhunter

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

I read about this all over MSNBC last week and I didn’t really think anything of it; but apparently it has caused quite the gossip and discussion having Jessica Simpson be the spokeswoman for a beer called Stampeded Light Plus.

Jessica is already known as a singer, a dancer, an actress (those Daisy Dukes meant something!), Proactiv spokesperson, designer, entrepreneur, and now this! According to a recent Trendhunter article, “Simpson is part of Stampede Brewing Co. Inc.’s “Drink Smart Campaign”, aimed at health conscious Americans.  Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA.  It is also “infused” with Vitamin B and other natural antioxidants.”

The article continued, Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, “like us” (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).

So, what are your thoughts?

What do you think of the beer first off?  Ever heard of it?  Ever had it?

And then what are your thoughts on Jessica Simpson as the spokeswoman?  Good fit?  Will it help sell the beer?

I am personally impartial on the whole thing…I’m not one who purchases products based on the spokesperson and nothing about the ad actually jumps out and grabs me.  I’m curious what others think!

Source: Trendhunter

I thought it was just Corona and Bud Light Lime in the world of flovored beer, but apparently I was all wrong! 

In a recent article by Trendhunter, the article showcases 10 outrageously flavored beer.  Read the full article here!

Some of my favorites discussed in the article are below.  Well, I am not sure if you can call them favorites, because I’m not sure I would even have the guts to taste them!

1.  Banana

British company, Wells has a banana bread flavored beer out that is dark amber red in color and apparently has a honey sweet taste.  And now, that I have move passed the idea of outrageously flavored beer, such as banana bread, I am of course drawn to the packaging.  What do you think of the label?  Would you try the beer?

2. Pizza

Mama Mia’s Pizza Beer is claiming their product to be “the world’s first culinary beer.”  Not only is this beer supposed to have delicious flavor for drinking, but it’s also supposed to be great for cooking. This is one I can’t even imagine the taste of!  You? What do you think of the labeling for the Mama Mia’s beer?

These are just two of my favorites. Make sure you check out the rest at Trendhunter!

Do you think these are high selling products for the companies?  Would you taste them?

What’s an Acai Berry?

Well, because someone in my home is addicted to the very expensive berry and juice, I have gotten pretty familiar with it, and apparently the rest of the world is jumping on the Acai Berry movement as well.

Benefits of the berry include that it supports digestive functions and supports the heart, immune system and prostate; it boots energy and sexual stamina and is packed full of vitamins and minerals as well as fiber and protein, Trendhunter explains.

And people are making money off of the berry! Monavie is a very potent Acai berry juice that is VERY rich in antioxidants and the brand is using great packaging to sell the juice. The brand sells the juice in both a gel form and liquid juice.

Both versions of the packaging of the product make the juice look just like a bottle of red wine.

It’s important to point out that there are two variations of MonaVie, only one of which is suitable for kids and expecting mothers. The one that is not is MonaVie Active, a mixture geared toward athletes and those suffering with arthritis as it’s high in qualities like glucosamine, the article described.

What do you think of the packaging?  Would it make you want to buy the juice?  If you are already a Acai Berry believer would you but this juice based on the packaging?

What other fruit juice packaging have you seen that is attractive to the eye?  And were they good promotion of the product?

Source Trendhunter

The newest designs at Milan Fashion Week this year aren’t dresses, hats or boots for Italian fashion designer Roberto Cavalli.

Instead Cavalli used his talent to design a line of limited edition Coca-Cola Light bottle skins.

The three different bottle designs are decorated in exotic animal prints. One is a leopard print, another zebra, and the third a jungle-like heart design with a tiger-zebra hybrid print, describes a recent Trendhunter article.

Only 300,000 Roberto Cavalli coke bottles were made as a special tribute to mark the start of Milan Fashion Week, the article read.

For those of you who don’t know fashion, “Cavalli is most widely known throughout the art and fashion worlds as a gifted leather designer. Through the combination of lightweight leather and paints, Cavalli created a new frontier of fashion. Known at patchworks, Cavalli created pieces that would later become revered as pure classics,” said Lifeinitaly.com

What do you think of Cavalli’s talents in the soda bottle design category?

What do you think of the idea of the limited edition soda bottles? Was this effective marketing for Coca-Cola Light?

Source: Trendhunter