advertisingatitsbest

What a great advertising message! This piece actually contained a live gold fish inside a box adorned with the following messaging.

The headline, found on the exterior of the direct mail read, “If someone’s not watching over your 401k, it won’t thrive either.”

Once you opened the package Denver residents who received the direct mail piece found the subhead, “A 401k plan is a living, breathing investment that requires constant attention and management to flourish.”

The message inside continued and according to Ads of the World, read “When your 401k plan is bundled with other investments through an insurance provider or paycheck service, you simply don’t get that kind of personal service. 401k2 specializes in managing 401k plans full-time, designing programs to maximize returns for the business owner.

You’ll work directly with the managing partner at 401k2 who will take the time and care to make a targeted plan and to keep it that way. Because we’re an independent advisor, we’re able to offer and recommend the products that are ideal for your specific business and situation – not a prepackaged, one-size-fits-all solution.

Call us and we’ll explain more today. 401k2. We live and breathe this stuff.”

What do you think?  Have you ever seen any other advertising or promos that used gold fish or any other living creature?

Source: Ads of the World

The goal of the following Eyeball Direct Mail campaign was to actually reach out to media buyers to inform them that ESPN’s up-close camera coverage and commentary attracts the highest number of TV sports viewers in Asia.

The ad agency designed actual sports balls, a football, basketball and baseball to look like human eyeballs. Each ball had a message on the back which read: “ESPN. You can’t get closer.”

The balls were sent with a letter to the targeted media buyers detailing the up-close camera coverage and ratings, inside a box titled with the name of the ball, according to Ads of the World.

Do you think this was a successful campaign? Having a background in media planning, I have my own opinion, but what do you think?

Well ESPN was happy! This direct mail piece resulted in very positive reactions from the target and the awareness for the key statistics showed a very positive increase. Ads of the World concludes that it facilitated in creating a very favorable environment for the subsequent sales process.

What are your thoughts?

Source: Ads of the World