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When you think of Ben and Jerry’s what immediately comes to mind? Chunky Monkey? Cookie Dough?

What about Elton John?! The newest addition to the Ben and Jerry’s ice cream line is a limited edition flavor from Sir Elton John. The charity ice cream flavor is called “Goodbye Yellow Brickle Road,” and all proceeds from sales will go to Elton’s AIDS foundation.

According to his chairty website, Elton’s AIDS foundation was “established by Sir Elton John in 1992, the Elton John AIDS Foundation (EJAF) is one of the world’s leading nonprofit organizations supporting innovative HIV/AIDS prevention education programs and direct care and support services to people living with HIV/AIDS. Since its founding, EJAF has raised over $125 million to support worthy programs in 55 countries around the globe.”

The delicious Goodbye Yellow Brickle Road flavor will only be available at Vermont Scoop Shops for one week. So make sure you visit during the week of July 18-25! This week was chosen as a “celebration of Elton’s first concert in Vermont, the home town of Ben & Jerry’s Ice Cream. Vermont is also the last American state that Elton has yet to perform in,” says a Trendhunter article.
And what exactly does this ice cream taste like? People Magazine notes that the ice cream will be decidedly Elton, “An outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.”

What do you think? Will this be a successful promotion for the Elton John concert? What do you think of all of the profits going to charity?

Source: Trendhunter