advertisingatitsbest

Many companies have taken advantage of already existing windows to incorporate them into their current promotional messages.

These companies range from vehicles to hair care, windows make a great match to some great promotions!  Check out the following three of my favorites:

1) Pantene Strength.

In Toronto, Pantene took advantage of these building windows and showcased the strengthening capabilities of their products through this Rapunzel-like promotion.  People were actually climbing these hair like structures to further push the “really strong hair” campaign from Pantene.

2) Flying High in the Sky. With Fiat.

“Hey, it’s time to enjoy the Sky-Dome. Fiat Idea.”  This was the message portrayed on airplane windows to get the Sky like message across about new Fiat Sky-Dome.

3) Air Travel.

In India, this “Air travel at land travel fares” promotion was a perfect way to promote the airline.  The use of bus windows make for an eyecatching ad.  Don’t you think?

Source: Ads of the World

What are your thoughts?  Do you like the use of existing windows incorporated into marketing messages?

What other creative uses of windows have you seen?

Pruhealth, a UK health insurance provider, in a recent promotion turned London bus stops into fruit dispensers.

A piece of fruit is delivered via the actual ad to those waiting for their bus each minute while stock lasts.

“With this example of experiential marketing, the bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The converted bus stops were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall,” said a recent Trendhunter article.

With much, if not all, of the fruit gone by the ad does make sure to clarify that the fruit is fresh daily.

So where does the connection to Pruhealth come in? Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.

The brand already has a tie-in with a major UK supermarket to offer its customers loyalty points when purchasing fresh fruit and vegetables, the article concludes.

What do you think?  Is this an effective marketing technique?  Does it grab the attention of consumers?  Does it fit will with the Pruhealth message?

Source: Trendhunter

Bus stop advertising is really grabbing my attention these days.  After yesterday’s post, I did a little more research adn found three more amazing bus stop ads.

Advertisers are literally transforming bus stops into promotions to sell the latest and greatest.

What do you think of the following three bus ads?

1) For here or to go?

Strange Business, shows this bus stop literally transformed into your favorite fast food restaurant.  Talk about a total transformation!

2) Walkie Talkie

What better way to get the consumer’s attention, while they’re waiting for a ride, than with an interactive bus stop ad.  Chrome Walker website explains this ad for Solo actually calls for consumers to try out the walkie talkie feature of the phone while waiting.

3) Stuck in a cartoon?

This Simpsons themed bus stop makes you feel you are actually part of the chaotic cartoon.

Which of these three are your favorite?  Would they grab your attention?

Outdoor advertising is everywhere and bus and other transit stops are joining the long list of very creative advertising.  Companies ranging from sports to cell phones to fast food have all been jumping on the bus shelter advertising wave.

The following three outdoor shelter ads are just a few of my favorites!

1.) Stop Global Warming!

This first bus shelter ad was actually done by students in an advertising school for the Natural Resources Defense Council.  The copy reads “Water is reaching the most unexpected places. Stop Global Warming.”  The ad uses a bus stop with a  pip system that allows for water to collect in the plexiglass compartment over the poster map of the world.

2.) Star Wars

This Star Wars ad at a bus stop sure shows the power of the light saber.

3.) Ride the Wave

Quicksilver turned this bus stop into your favorite surf spot.  The stop was wrapped in what appeared to be the ocean waves and benches were replaced with surf boards.

What do you think?  Which is your favorite of the three?  What other great bus stop ads have you seen?

Source: Ads of the World

To launch Big Brother TEN in Australia, Bluetooth technology was used to reach their target of tech savvy young individuals via their cell phones.

Bluetooth transmitters were installed in bus stops in high traffic areas. The transmitters installed in the space sent two anonymous text messages to anyone who was in a specified range.

The first message sent to the user was tailored to their location.

The second one came 30-40 seconds later with the reveal that the anonymous text message was from Big Brother and gave the new show time.

What do you think? Do you like receiving advertising messaging on your cell phone or is too invasive?

Source: Frederik Samuel