Sep 11 2008
Window Wonders
Many companies have taken advantage of already existing windows to incorporate them into their current promotional messages.
These companies range from vehicles to hair care, windows make a great match to some great promotions! Check out the following three of my favorites:
1) Pantene Strength.
In Toronto, Pantene took advantage of these building windows and showcased the strengthening capabilities of their products through this Rapunzel-like promotion. People were actually climbing these hair like structures to further push the “really strong hair” campaign from Pantene.
2) Flying High in the Sky. With Fiat.
“Hey, it’s time to enjoy the Sky-Dome. Fiat Idea.” This was the message portrayed on airplane windows to get the Sky like message across about new Fiat Sky-Dome.
3) Air Travel.
In India, this “Air travel at land travel fares” promotion was a perfect way to promote the airline. The use of bus windows make for an eyecatching ad. Don’t you think?
Source: Ads of the World
What are your thoughts? Do you like the use of existing windows incorporated into marketing messages?
What other creative uses of windows have you seen?
