Sep 13 2008
Chew It, Pop It, Blow It: Three Very Creative Wrigley’s Gum Ads
It’s a pretty competitive market out there for all the bubble gum, check out how Wrigley’s is using their print advertising to help them further themselves in the chewing gum market!
These print ads from Wrigley definitely grabbed my attention!
1) Bright Whites!
What do you think of this ad for the Orbit line of gum? They are using the lightbulbs to promote how bright and pearly white this gum can make your teeth!
2.) Healthy Teeth
In addition to promoting the bright whites that their gum can help in providing, the brand also tries to sell the healthy teeth benefit of their gum, with this add from the Wrigley Extra line.
3.) Lime!
To promote a new flavor of Orbit gum, lime, Wrigley used this bright and very attention grabbing print ads to get the loud flavor of the gum across.
What do you think of these print ads for Wrigley? Are they effective in selling the gum?
What other creative print ads have you seen from chewing gum companies?
Source: Ads of the World
