advertisingatitsbest

It’s a pretty competitive market out there for all the bubble gum, check out how Wrigley’s is using their print advertising to help them further themselves in the chewing gum market!

These print ads from Wrigley definitely grabbed my attention!

1) Bright Whites!

What do you think of this ad for the Orbit line of gum?  They are using the lightbulbs to  promote how bright and pearly white this gum can make your teeth!

2.)  Healthy Teeth

In addition to promoting the bright whites that their gum can help in providing, the brand also tries to sell the healthy teeth benefit of their gum, with this add from the Wrigley Extra line.

3.) Lime!

To promote a new flavor of Orbit gum, lime, Wrigley used this bright and very attention grabbing print ads to get the loud flavor of the gum across.

What do you think of these print ads for Wrigley?  Are they effective in selling the gum?

What other creative print ads have you seen from chewing gum companies?

Source: Ads of the World

Ikea is an innovative company with innovative products.  So, how does their advertising measure up?

Ikea has countless creative advertising techniques and overly unique promotions.  Let’s take a few days and view a variety of their campaigns; some new…some old!

Beginning with a play on one of the most recognizable campaigns in the word!

1. Absolut-ly Fabulous

Ikea takes advantage of the infamous Absolut ad campaign, and actually placed furniture and created a 3D billboard mocking the set up of a New York apartment on this billboard in Soho.

Source: Marketallica

My personal favorite is next and sorry about all of the photos, but Ikea takes it above and beyond with the endless possibilities of this campaign!

2. A little fabric goes a long way

Ikea recently took on a mission of covering the streets with fabric. To promote the company and their products, Ikea used:

Bus wraps,

The interior of buses,

Benches,

Parking Meters,

And even bicycle seats.

Source: Marketallica

3. Happy Birthday!
“To celebrate its’ 40th anniversary, the IKEA in Stockholm decorated its’ store like a birthday cake. IKEAs are still few and far between in the US but are very popular in Europe as the brand has been around since 1943. Instead of creating a whole anniversary campaign, IKEA used what they already had, their store, to promote the celebration,” Amy Gifford’s past article on Inventor Spot explained.

Source: Marketallica
What do you think of Ikea’s advertising techniques?  Which one of the above three is the most effective in getting Ikea’s message across?

If you have seen other Ikea ads that are effective, creative and innovative, please share!

Source: Amy Gifford/InventorSpot

Bell, one of they key Canadian network providers, has dropped their old brand image inlcuding their iconic beaver mascots, “Frank and Gordon” and have recently released a series of mystery ads.

This campaign includes, around major cities, billboards with a corner of a giant letter peering down from the top, and nothing else on the white banners except the letters, “er.”

People have been confused about the ads for weeks; and now Bell finally offered pieces of the puzzle that revealed it was their doing, said a recent Trendhunter article.

So what exactly does the “er” mean?

They’re just letting us know that Bell is about to get better.

The article reads, “To tie the advertising even more closely to the concept of ‘better’ and underline the range of product and benefits Bell offers, the English campaign also makes liberal use of words ending in ‘er’ - faster, easier, music lover, gamer, worker, talker, texter, multitasker - which was also the basis of the company’s recent advertising teaser campaign.”

Other examples of the campaign include the use of cross-branding. For example, one shot shows a Starbucks cup and the copy, “Lattes and laptops just got together.” And another competes with the Apple iPhone, which is offered by competitor. The ad is for the Samsung Instinct and reads, “Apple Eater.”

To go with this new branding campaign, Bell has also come up with a new slogan, “Today just got better” and in Quebec, “La vie est Bell,” a play on words meaning, “Life is Bell.”

What do you think of this rebranding?  Do like the mystery effects of the campaign?  What do you think of the use of cross branding?

Source: Trendhunter

Yes, there are countless multi million dollar brands out there, but what about this new fascination of chefs?  Are they now their own brand? I heard about this article written in Fortune all the way to work this morning about the amount of money that these celebrity chefs (who really are now a brand of their own) are making.

Rachel Ray (and her brand) are leading the way in this industry with being the number one earner at $18 million. Second is Wolfgang Puck at $16 million.  British star of Hell’s Kitchen, Gordon Ramsay, finishes in third with $7.5 million, says a recent Trendhunter article.

The article continues to describe the rest of the list toppers.

Next is Nobuyuki Matsuhisa, a sushi chef turned fabulous and exquisite businessman now owns the NOBU restaurant line, at $5 million.

Fifth on the list is Alain Ducasse the owner of 22 restaurants.

Sixth is Paula Deen of Food Network fame, making $4.5 million.

Seventh is Mario Batali who made $3 million. The Italian-American Iron Chef America star, has, since dropping out of culinary school, written several books and been a regular guest star on multiple TV shows.

Tom Colicchio, the head judge of Top Chef, made $2 million for eighth spot.

Bobby Flay, owner and chef of five restaurants ranging from New York City; Las Vegas, Atlantis Paradise Island, Nassau and Atlantic City, New Jersey, made $1.5 million.

Anthony Bourdain, host of his show, “Anthony Bourdain: No Reservations” on the Travel Channel, tied for tenth, also at $1.5 million.

These multi million dollar chefs are running multi million dollar restaurants and multi million dollar brands across the globe.

What do you think of these chefs turned brands?  Do you consider these chefs to be a BRAND?
Does the amount of money these individuals make surprise you?

Source: Trendhunter 

What’s an Acai Berry?

Well, because someone in my home is addicted to the very expensive berry and juice, I have gotten pretty familiar with it, and apparently the rest of the world is jumping on the Acai Berry movement as well.

Benefits of the berry include that it supports digestive functions and supports the heart, immune system and prostate; it boots energy and sexual stamina and is packed full of vitamins and minerals as well as fiber and protein, Trendhunter explains.

And people are making money off of the berry! Monavie is a very potent Acai berry juice that is VERY rich in antioxidants and the brand is using great packaging to sell the juice. The brand sells the juice in both a gel form and liquid juice.

Both versions of the packaging of the product make the juice look just like a bottle of red wine.

It’s important to point out that there are two variations of MonaVie, only one of which is suitable for kids and expecting mothers. The one that is not is MonaVie Active, a mixture geared toward athletes and those suffering with arthritis as it’s high in qualities like glucosamine, the article described.

What do you think of the packaging?  Would it make you want to buy the juice?  If you are already a Acai Berry believer would you but this juice based on the packaging?

What other fruit juice packaging have you seen that is attractive to the eye?  And were they good promotion of the product?

Source Trendhunter

To follow up the multicolored bottled to promote gay pride, and the already existing nine flavors of Absolut vodka including Pear, Mandrin, Cirton, Peach, Pepper, Kurrant, Rasberri, Rubi Red & Vanilla, the newest from Absolut has arrived!

Blinged out bottles!  And in many forms!

Absolut Masquerade, the Swedish premium vodka company’s  newest, gorgeous, glittery bottle with a label that reads, “In a Absolut World, Every night is a Masquerade.” The red sequined jacket zips off and reveals a 1 litre bottle of the spirit in its classic bottle, read the Trendhunter article.

Other fun, sparkly ways to celebrate with Absolut include Absolut Bling Bling and Absolut Disco.

The limited edition Absolut Bling Bling comes with a gift pack, full of sparkly goodies to accessorize your bottle of vodka.

And finally Absolut Disco which was promoted with an interactive viral contest and asked consumers to “dance like no one’s watching,” then send the video clip in the site where it would be scored. Once you remove the disco ball like covering, you will find your favorite bottle of Vodka!

My favorite about the Disco promotion?  Even in small town, rural America I was able to find this special edition bottle!

What are your thoughts on the special edition line of Vodka?  Which one is your favorite?  Would you ever purchase one of these special edition bottles?

Source: Trendhunter