Sep 20 2008
Books or Billboards
A company in Australia used these billboards turned books to promote their products and services.
The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!
The campaign is for Sanctuary Cove Realty.
Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.
Billboard 2 gives the message: They lived happily ever after.
Billboard 3 simply says: Once Upon A Time…
What do you think of this unique billboard campaign? Does it grab your attention?
