advertisingatitsbest

The first time I saw the whole concept of body painting, I believe it was some crazy Playboy bunny stunt. Next thing you know it is gracing the swimsuit issue of Sports Illustrated. So what is next with the whole idea of body painting?

Advertising. And it has already started. The following three ads use the idea of body painting to share their marketing messages with consumers.

1.) Ultra Thin

What better way to show the thinness and perfection of a feminine hygiene product than by using a totally naked (or fully painted) model? Ultra Thin Panty Liners recently used these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: even in the tightest pants or dresses, no one is going to know she’s using the product.

2.) Would you like fries with that?

The Rock n Fries print ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries, explains a recent Trendhunter article.

3.) Hot Wheels

This Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars. “The toy cars look so real that with the ‘finger models’ you would think they were life-size,” says a recent article in Trendhunter.

What do you think of the idea of body painting in general?

Do you think it makes for quality advertising? What do you think of the three ads above? Which is your favorite?

Source: Trendhunter

The past couple days we have been looking at the amazing creativity advertisers have come up with in regard to bus shelter/stop advertising.  Now, what have advertisers done to the actual vehicles that are picking consumers up from these bus stops.

I personally think bus shelter and bus advertising is very eye catching, especially when advertisers take the creativity to the next level.  How do you feel about the attention grabbing of this advertising.

Check out the following three very creative bus ads that have recently been seen in the streets.  Do these grab your attention?

1) Take a bite!

National Geographic used this bus wrap to grab the attention of riders and driver bys!

Source: Small Business Commandos

2) Flexible

What a great way to use every part of the bus for your ad!  These Dr. Best flexible toothbrush ads sure made a statement!

Source: Design Idea

3) Bus on Bus

Isn’t this Mobil ad creative?  Using an actual bus on a bus to use the wheels of the real bus to fit with the wheels of the bus in the ad!

Source: Auckland Daily Photo 

What do you think?  Which one is your favorite?  What other great bus ads have you seen?

Does bus advertising grab your attention?

I have been very impressed and shocked, in a good way, with some of DHL’s very creative and fun advertising.

My all time favorite is the creativity with the following promotion. They recently created a pit lane promotion in The Netherlands. They used one of their cargo centers and turned it into a replica of a Formula 1 pit lane, not only was it fun for the drivers but it made for the largest billboard ever in Europe and had the message: Speed Is Our Business.

The newest DHL promotion is also very eye catching and creative and is very close to moving up to my favorite!

The brand is using a large silhouette of a computer cursor that they have installed on a fleet of DHL’s vans, which shuttle around Beijing’s Central Business District, to announce DHL’s ‘24-7’ online tracking attribute.

According to an Adland article, “This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.”

What do you think of these two ads from DHL? What other DHL ads have you seen that you like?

Which is your favorite of the two above? Would either one get your attention more than the other?

Source: Ads of the World and AdLand

Not really a promotion for Christmas in July…but I figured since it’s the end of the month, we should celebrate Christmas in July with this creative Christmas promotion.

For Christmas, Mercedes Benz sent “gifts” to loyal Mercedes customers who had a purchasing history of going from one Mercedes vehicle to another.

The logo of the brand was used to create a Christmas Tree Topper, similar to the stars the average family puts on top of their tree to celebrate the holidays.  The promotion included the message: let the star shine from above.

What do you think of this promotion? Was it most effective going to loyal customers? Could anything similar have been done to reach out to perspective customers or to customers who have only purchased one Mercedes vehicle?

From Mercedes point of view, going to the loyal customers was done to show their appreciation of the purchases and also to reach out to family members of the current Mercedes owners.  Research shows that the most loyal Mercedes customers often are the sons of Mercedes owners.  Apparently good taste in vehicles runs in the family!

The promotion was a success for the brand, as according to Ads of the World, dozens of emails were received looking into purchasing another vehicle for themselves or for other family members.

Source: Ads of the World 

One attention grabbing ad for the day!

The Metro Transit of Minneapolis is turning heads and trying to get the attention of Minneapolis residents!

Apparently messages such as, “buy your bus tickets here,” “save on gas; use public transportation” and “be green…use public transportation” didn’t work for the transit company in getting people to switch to public transportation.  So they are trying a new message.

“Throw Away the Car!”

And they were quite literal in their promotion by actually putting this vehicle in a dumpster in the streets of Minneapolis.

According to their website, “Metro Transit is the transportation resource for the Twin Cities, offering an integrated network of buses, trains as well as resources for those who carpool, vanpool, walk or bike. It is working to add Bus Rapid Transit and the proposed Northstar Commuter Rail to the list of options.”  They also promote a very green and environmentally friendly environment.  Do you think campaign will get the message across?

What do you think of this campaign? Will it get people’s attention?

Source: AdWeek

What do you think of this penny billboard that was unveiled in London’s New Oxford Street?

The billboard was used to advertise the 769,500-pence starting price of the new Chevrolet Aveo.

Maybe the very creative billboard wasn’t quite as effective as planned though!  Londoners literally grabbed pocketfuls of the pennies at the launch of the 20-foot billboard advertisement that was made entirely from one-pence coins.

“The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two,” Trendhunter said.

The ad literally stopped traffic and literally put money back into motorist’s pockets! But I am guessing the production team and Chevrolet had hoped for a longer lasting ad than 30 minutes!

What do you think of this idea?  Ads made of money; literally? Do you think the billboard given the length of time it lasted was effective?

Source: Trendhunter 

According to Trendhunter, Aznom, an Italian company, is “tricking out” 12 Mini cars in a project called Chateau Mini. The Mini Chateau, based on the Mini Clubman S, made its world debut at the recent Top Marques show in Monaco and created quite a buzz!

Each Mini is actually a mobile wine cellar that can hold six bottles of wine and six wine glasses. These customized cars are designed to look wooden, including a wood veneer finish, aged gaucho leather, and brownish paint throughout the interior and exterior.

Only twelve lucky owners will be able to drive one of these mobile wine cellars!

What do you think of the Minis? Is it a good promotion for Aznom, who is known for other luxury items?

What do you think about the sending of a drinking and driving message with the vehicles?

Source: Trendhunter

 What is being done to make drivers aware of their surroundings?  How about helping them to slow down while cruising through the suburbs?

Well in Ohio, a neighborhood is doing all they can to make the roads safer for their children, realistic, life-size cardboard cut-outs of children are being used to slow down speeding cars.

According to TrendHunter, “Mike Wood of West Salem, Ohio says that he originally started printing life-size posters of grandchildren for their grandparents. The darn things look so real, though, that they effectively slow traffic to a safe speed.”

The creator is actually now selling the children cutouts for $60 a piece and have begun to be a popular purchase item.  Along with this, calls are now coming in from  police stations and neighborhood associations interested in the cut outs.

Do you think this is effective?  Will people begin to pay attention and slow down?

What do you think about the charge for the cut outs?  Is this something someone should be making money off of? Or should someone do this out of the good of their heart?

What other safe driving ads do you know of?

Source: TrendHunter 

The BMW Art Cars have become a tradition.

This tradition began in 1975, according to Dezeen, when French race car driver Hervé Poulain asked Alexander Calder to customize his BMW 3.0 CSL. An now, for 33 years, BMW cars have been turned into rolling works of art.

These unique pieces of art, which have been shown in prominent museums around the world and are on permanent display at the BMW museum in Munich, Germany.

The BMW Art Car Collection now includes 16 works by prominent artists - including David Hockney, Jenny Holzer, Roy Litchenstein, Frank Stella, Robert Rauschenberg and Andy Warhol - each making a unique artistic statement about the appearance and meaning of cars in our time.

The Art Cars reflect the cultural and historical development of art, design and technology.

Source: Dezeen

What do you think of this art collection?