advertisingatitsbest

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

I have done many blogs for a few different sites on all of the crazy things IKEA has done to promote their brand.  And let me tell you, I have loved every single one of them.

From the crazy billboards, to the making of their store into a birthday cake, to literally covering the streets of New York City with fabric, I have loved them all.

I recently found this print ad from IKEA.  A print ad. I couldn’t believe it.  I have never seen a print ad fromn IKEA.  So if any of you know of any other IKEA print ads out there, please share!

In the mean time, enjoy this new print ad from IKEA, but they of course go above and beyond a plain old print ad.  This interactive piece grabs the attention of all readers.

What do you think?  Does it live up to all of the other crazy advertising techniques IKEA has used in the past?

Source: Ads of the World

I know this is supposed to be all about outrageous, creative and attention grabbing advertising, but I have sound some of the most creative wedding dresses in the last weeks that I thought I should share!  As someone planning a wedding, weddings, parties, dresses and vows seem to be on my mind quite a bit lately; so welcome to my world

These creative works of art are actually marketing for the designers and artists who created them, so I guess it goes along with our advertising and marketing theme!

1. It’s all about the rubber.

British artist Susie MacMurray designed this wedding gown from 1,400 inverted rubber gloves.  The dress will become to be displayed in New York’s Museum of Art and Design’s new exhibition called “Second Lives: Remixing the Ordinary” in September 2008. The exhibit is about wedding gowns, but it showcases the work of over 50 artists who highlight how recycled, discarded, mass-produced objects can be works of art.

In this case, it turned out to be one heck of a wedding gown!

2. A little less class and a lot more pop.

BubbleBodyWear takes the hard to resist product and created one classy and sassy bubble wrap wedding gown with this one!

3. Always use protection!

To promote AIDS awareness day, a New York City designer created this wedding gown made of 12,500 condoms a few years ago.

What do you think of these off the wall wedding gowns?

Are they attention grabbers?  Are they good publicity for the designers?

Source: Trendhunter/Spacedin

Normally when we talk about subway advertising campaigns, it either has to do with a foot long sandwich (just kidding).

In all seriousness when I normally find outrageously creative subway advertising, it is actually designed on the outside of the actual subway bus, advertising on the shelters you wait in for the next train to come or super creative advertising in the subway such as on the handles, the windows, the ceilings, pretty much anywhere!

This campaign, however, uses the subway in a whole different “fashion.”

The following series of ads are for the new Fall 2008 ad campaign for Alberta Ferretti. Ferretti is a world renown Italian designer and dressmaker.

The ads show the four models, Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina, hanging out in a virtually empty subway train, looking tired and bored but of course fabulous.

The campaign was brilliantly photographed by renowned fashion photographer Steven Meisel.

What do you think of the campaign?  Does the diva on the subway grab your attention?

Good use of the subway?

Is it an appropriate fit for Ferretti’s amazing work?

Source: Trendhunter

Ikea is an innovative company with innovative products.  So, how does their advertising measure up?

Ikea has countless creative advertising techniques and overly unique promotions.  Let’s take a few days and view a variety of their campaigns; some new…some old!

Beginning with a play on one of the most recognizable campaigns in the word!

1. Absolut-ly Fabulous

Ikea takes advantage of the infamous Absolut ad campaign, and actually placed furniture and created a 3D billboard mocking the set up of a New York apartment on this billboard in Soho.

Source: Marketallica

My personal favorite is next and sorry about all of the photos, but Ikea takes it above and beyond with the endless possibilities of this campaign!

2. A little fabric goes a long way

Ikea recently took on a mission of covering the streets with fabric. To promote the company and their products, Ikea used:

Bus wraps,

The interior of buses,

Benches,

Parking Meters,

And even bicycle seats.

Source: Marketallica

3. Happy Birthday!
“To celebrate its’ 40th anniversary, the IKEA in Stockholm decorated its’ store like a birthday cake. IKEAs are still few and far between in the US but are very popular in Europe as the brand has been around since 1943. Instead of creating a whole anniversary campaign, IKEA used what they already had, their store, to promote the celebration,” Amy Gifford’s past article on Inventor Spot explained.

Source: Marketallica
What do you think of Ikea’s advertising techniques?  Which one of the above three is the most effective in getting Ikea’s message across?

If you have seen other Ikea ads that are effective, creative and innovative, please share!

Source: Amy Gifford/InventorSpot

The first time I saw the whole concept of body painting, I believe it was some crazy Playboy bunny stunt. Next thing you know it is gracing the swimsuit issue of Sports Illustrated. So what is next with the whole idea of body painting?

Advertising. And it has already started. The following three ads use the idea of body painting to share their marketing messages with consumers.

1.) Ultra Thin

What better way to show the thinness and perfection of a feminine hygiene product than by using a totally naked (or fully painted) model? Ultra Thin Panty Liners recently used these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: even in the tightest pants or dresses, no one is going to know she’s using the product.

2.) Would you like fries with that?

The Rock n Fries print ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries, explains a recent Trendhunter article.

3.) Hot Wheels

This Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars. “The toy cars look so real that with the ‘finger models’ you would think they were life-size,” says a recent article in Trendhunter.

What do you think of the idea of body painting in general?

Do you think it makes for quality advertising? What do you think of the three ads above? Which is your favorite?

Source: Trendhunter

What’s an Acai Berry?

Well, because someone in my home is addicted to the very expensive berry and juice, I have gotten pretty familiar with it, and apparently the rest of the world is jumping on the Acai Berry movement as well.

Benefits of the berry include that it supports digestive functions and supports the heart, immune system and prostate; it boots energy and sexual stamina and is packed full of vitamins and minerals as well as fiber and protein, Trendhunter explains.

And people are making money off of the berry! Monavie is a very potent Acai berry juice that is VERY rich in antioxidants and the brand is using great packaging to sell the juice. The brand sells the juice in both a gel form and liquid juice.

Both versions of the packaging of the product make the juice look just like a bottle of red wine.

It’s important to point out that there are two variations of MonaVie, only one of which is suitable for kids and expecting mothers. The one that is not is MonaVie Active, a mixture geared toward athletes and those suffering with arthritis as it’s high in qualities like glucosamine, the article described.

What do you think of the packaging?  Would it make you want to buy the juice?  If you are already a Acai Berry believer would you but this juice based on the packaging?

What other fruit juice packaging have you seen that is attractive to the eye?  And were they good promotion of the product?

Source Trendhunter

The newest designs at Milan Fashion Week this year aren’t dresses, hats or boots for Italian fashion designer Roberto Cavalli.

Instead Cavalli used his talent to design a line of limited edition Coca-Cola Light bottle skins.

The three different bottle designs are decorated in exotic animal prints. One is a leopard print, another zebra, and the third a jungle-like heart design with a tiger-zebra hybrid print, describes a recent Trendhunter article.

Only 300,000 Roberto Cavalli coke bottles were made as a special tribute to mark the start of Milan Fashion Week, the article read.

For those of you who don’t know fashion, “Cavalli is most widely known throughout the art and fashion worlds as a gifted leather designer. Through the combination of lightweight leather and paints, Cavalli created a new frontier of fashion. Known at patchworks, Cavalli created pieces that would later become revered as pure classics,” said Lifeinitaly.com

What do you think of Cavalli’s talents in the soda bottle design category?

What do you think of the idea of the limited edition soda bottles? Was this effective marketing for Coca-Cola Light?

Source: Trendhunter

Lions, tigers and bears, oh my!

The San Francisco Zoo’s newest advertising campaign has citizens of San Francisco involved and interacting with the animals of the zoo!

Zoo animals have taken over the streets of San Francisco with the newest promotion from the zoo.

The zoo has plastered the sides of bus stops with cutouts of butterfly wings, peacock feathers, giraffe ears and Kudu horns. Passers-by grab a photo and upload the images to the zoo website. Later, some of the photos will be chosen for a print campaign.

What do you think about this campaign?  Is the interaction with potential zoo go-ers a benefit to the zoo?

What other interactive consumer interactive campaigns have you seen?

If you live in the San Fran area you better go get your picture taken with your favorite zoo animal and submit your picture on the zoo website!  You might be chosen for their next ad campaign!

Source: Ads of the World