advertisingatitsbest

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World

I read about this all over MSNBC last week and I didn’t really think anything of it; but apparently it has caused quite the gossip and discussion having Jessica Simpson be the spokeswoman for a beer called Stampeded Light Plus.

Jessica is already known as a singer, a dancer, an actress (those Daisy Dukes meant something!), Proactiv spokesperson, designer, entrepreneur, and now this! According to a recent Trendhunter article, “Simpson is part of Stampede Brewing Co. Inc.’s “Drink Smart Campaign”, aimed at health conscious Americans.  Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA.  It is also “infused” with Vitamin B and other natural antioxidants.”

The article continued, Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, “like us” (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).

So, what are your thoughts?

What do you think of the beer first off?  Ever heard of it?  Ever had it?

And then what are your thoughts on Jessica Simpson as the spokeswoman?  Good fit?  Will it help sell the beer?

I am personally impartial on the whole thing…I’m not one who purchases products based on the spokesperson and nothing about the ad actually jumps out and grabs me.  I’m curious what others think!

Source: Trendhunter

To follow up the multicolored bottled to promote gay pride, and the already existing nine flavors of Absolut vodka including Pear, Mandrin, Cirton, Peach, Pepper, Kurrant, Rasberri, Rubi Red & Vanilla, the newest from Absolut has arrived!

Blinged out bottles!  And in many forms!

Absolut Masquerade, the Swedish premium vodka company’s  newest, gorgeous, glittery bottle with a label that reads, “In a Absolut World, Every night is a Masquerade.” The red sequined jacket zips off and reveals a 1 litre bottle of the spirit in its classic bottle, read the Trendhunter article.

Other fun, sparkly ways to celebrate with Absolut include Absolut Bling Bling and Absolut Disco.

The limited edition Absolut Bling Bling comes with a gift pack, full of sparkly goodies to accessorize your bottle of vodka.

And finally Absolut Disco which was promoted with an interactive viral contest and asked consumers to “dance like no one’s watching,” then send the video clip in the site where it would be scored. Once you remove the disco ball like covering, you will find your favorite bottle of Vodka!

My favorite about the Disco promotion?  Even in small town, rural America I was able to find this special edition bottle!

What are your thoughts on the special edition line of Vodka?  Which one is your favorite?  Would you ever purchase one of these special edition bottles?

Source: Trendhunter