advertisingatitsbest

Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, the stars of everyone’s favorite Sunday night drama, Desperate Housewives, posed pinup-style, for the latest cover of TV Guide in very sexy and revealing retro fashion from the 1950’s, said a recent Trendhunter article.

What do you think of the 50’s retro?  Good promotion for the season premiere?

The show will go into its fifth season with the first episode airing on September 28th; TOMORROW. The new season will present a very confusing turn of events when the cast is hurled five years into the future. What do all you dedicated Housewives watchers think of this turn of events?

“The creator of Desperate Housewives,” says TV Guide, “will send his show hurtling half a decade into the future when it returns for its fifth season on September 28. It’s a rare and radical shake-up for a hit TV series—and also pretty weird since none of the ladies will visibly age,” TV Guide said.

So what are your thoughts?

What do you think of the TV Guide retro pinup idea?

What do you think is in store for the Desperate Housewives this season?

Check out some of the other shots from TV Guide:

Source: Trendhunter

In the UK this past June, these Burger King ads depict moms as samurai warriors and knights and is providing assurance that the lunch battle is over.

Trendhunter says the reasoning behind the ads can be contributed, “… to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.”

How great are these ads?  They are hilarious; they catch your eye; they make sense; and they are creative.  The samurai outfit and knight armor are very creatively created out of cooking and kitchen tools.

What do you think of the message involved in these ads?  Does it work the Burger King line?

Do you think they are creative?  Grab your attention?

Source: Trendhunter

I love this campaign!  I love the idea!  And I have never seen anything like it!

In Germany, the Meister Leica D-Lux Camera looked to create a promotion that would say that “our cameras take more detailed shots than our competitors.”

So, how were they going to do this without using another tv commercial or another print ad?  Well, they found a way.

According to Ads of the World, they created 3D images to put in every day surroundings to simply get the message across about how ill-defined your images will look with any other camera.  The secret to this campaign was thousands of little wooden pixels to create the objects.

For example, this dog was put outside a camera shop with a message saying: See More In Detail. Meister Leica D-Lux Camera.

What do you think of the campaign?  Ever seen anything like it?

Source: Ads of the World

A company in Australia used these billboards turned books to promote their products and services.

The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!

The campaign is for Sanctuary Cove Realty.

Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.

Billboard 2 gives the message: They lived happily ever after.

Billboard 3 simply says: Once Upon A Time…

What do you think of this unique billboard campaign?  Does it grab your attention?

What are the benefits of drinking tap water?

Let’s see, its eco-friendly.  And it really isn’t all that bad for you; like we were all  once told.  But can you imagine paying to drink tap water?

Especially paying to drink water from the taps of New York City?

Well, that’s exactly what Tap’dNY water is.

A publicity street team dressed in orange jumpsuits, called Truth in Hydration, took to Central Park to promote the cleanliness of local NYC water. The plan is to hit up a variety of New York locations, promoting the benefits of drinking locally.

The Trendhunter article I found this in quoted the NYC water promo website in saying: We don’t travel the world from Fiji to France seeking water or offer the ususal bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles. We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water. (truthinhydration)

What do you think of drinking tap water?  Would you be sold on this promotion?

Source: Trendhunter

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.

Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.

Why use bodegas to market Target?

Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.

The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.

In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.

What do you think of this campaign?!

I love it!  Just as I do pretty much every other Target ad or promo.  I think it is a great way to get consumers interacting and impressed!

Source: Trendhunter

A company in Australia used these billboards turned books to promote their products and services.

The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!

The story book thermed campaign is for Sanctuary Cove Realty.

Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.

Billboard 2 simply reads: Once upon a time.

Billboard 3, from the Australian realtor says: They lived happily ever after.

What do you think of this campaign?  Does it send the message of a real estate company?

Do you like the  idea?

Source: Ads of the World

It’s a pretty competitive market out there for all the bubble gum, check out how Wrigley’s is using their print advertising to help them further themselves in the chewing gum market!

These print ads from Wrigley definitely grabbed my attention!

1) Bright Whites!

What do you think of this ad for the Orbit line of gum?  They are using the lightbulbs to  promote how bright and pearly white this gum can make your teeth!

2.)  Healthy Teeth

In addition to promoting the bright whites that their gum can help in providing, the brand also tries to sell the healthy teeth benefit of their gum, with this add from the Wrigley Extra line.

3.) Lime!

To promote a new flavor of Orbit gum, lime, Wrigley used this bright and very attention grabbing print ads to get the loud flavor of the gum across.

What do you think of these print ads for Wrigley?  Are they effective in selling the gum?

What other creative print ads have you seen from chewing gum companies?

Source: Ads of the World

 Just like windows, that I wrote about yesterday, people are using mirrors to help get their promotional and advertising messages across to the public.

The following are three of my favorite advertising messages that use mirrors

1) Utah Museum of Fine Arts.

The promotion with this fun house themed mirror is for an upcoming exhibit at a fine arts museum is: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

2) Check Your Feet.

Thousands of Indians every year lose their feet to diabetic foot ulcers; this message used already existing mirrors in places like shoe stores (where people are looking at their feet) to promote the message of getting your feet checked to help lower these numbers.  I personally think this is a great use of already existing mirrors with the perfect placement! And with a goodwill message!

3. Don’t Drink and Drive.

To promote enjoying responsibly, Russian Bear Vodka used these propaganda like posters in men’s restrooms that could only be read clearly when looking in a mirror.  The message was simply: real men don’t drink and drive.

What do you think? Are these three mirrors effective in their advertising message?  Which is your favorite? What other mirror promos have you seen?

Source: Ads of the World