Sep 24 2008
What Belongs in Winter Stays in Winter
BB is a hair removal company in Turkey, and they were noticing that there was a decline in customers in the summer months. So they used advertising to help combat the problem!
And what better place to bring attention to hairy bodies than at the beach when most people are the most conscious about this topic!
These lawn chairs were set up with this display with a message that read, “What belongs in winter stays in winter.”
This promo would definitely grab my attention if I were at the beach.
Guess who the target market was?
Men!
They targeted the men, because even though men or more hairy then women, they don’t see it as an issue, so they wanted to use this technique to show negativity.
Do you think it worked? Does this look like an effective way to reach men?
Source: Ads of the World
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