Sep 23 2008
Fishy Advertising
What a great advertising message! This piece actually contained a live gold fish inside a box adorned with the following messaging.
The headline, found on the exterior of the direct mail read, “If someone’s not watching over your 401k, it won’t thrive either.”
Once you opened the package Denver residents who received the direct mail piece found the subhead, “A 401k plan is a living, breathing investment that requires constant attention and management to flourish.”
The message inside continued and according to Ads of the World, read “When your 401k plan is bundled with other investments through an insurance provider or paycheck service, you simply don’t get that kind of personal service. 401k2 specializes in managing 401k plans full-time, designing programs to maximize returns for the business owner.
You’ll work directly with the managing partner at 401k2 who will take the time and care to make a targeted plan and to keep it that way. Because we’re an independent advisor, we’re able to offer and recommend the products that are ideal for your specific business and situation – not a prepackaged, one-size-fits-all solution.
Call us and we’ll explain more today. 401k2. We live and breathe this stuff.”
What do you think? Have you ever seen any other advertising or promos that used gold fish or any other living creature?
Source: Ads of the World
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