advertisingatitsbest

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.

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