Sep 16 2008
Right on Target!
Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over a period of four days, started a recent Trendhunter article.
Why use bodegas to market Target?
Well campaign masterminds chose the bodega theme because it is one that almost all New Yorker’s can identify with, as these small, not so glamorous grocery stores are all over the city, stocking all the essentials.
The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion accessories, beauty and home products, with an average price of around $25, the article explained.
In addition to these fabulous items, a collection of Anya Hindmarch handbags were previewed at the Bodegas way ahead of their official launch at Target stores later this season.
What do you think of this campaign?!
I love it! Just as I do pretty much every other Target ad or promo. I think it is a great way to get consumers interacting and impressed!
Source: Trendhunter
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