Sep 14 2008
Billboards or Books?
A company in Australia used these billboards turned books to promote their products and services.
The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!
The story book thermed campaign is for Sanctuary Cove Realty.
Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.
Billboard 2 simply reads: Once upon a time.
Billboard 3, from the Australian realtor says: They lived happily ever after.
What do you think of this campaign? Does it send the message of a real estate company?
Do you like the idea?
Source: Ads of the World
Leave a Reply
You must be logged in to post a comment.
Not A Member? Register for Free!
