advertisingatitsbest

Does everyone remember this interactive, cellulite bursting campaign from Nivea?

This fabulously designed attention grabbing reduce the bumps campaign can only be followed by something bigger and better.  And that is exactly what Nivea tried to do with their most recent piece of the “Good-Bye Cellulite” campaign.

This time the brand used a so called ‘cellulite’ sofa to promote the campaign during French fashion week.

During fashion week, Nivea was already involved with the promotion of a line of swimwear for Shay Todd and used the opportunity to cross-promote and ‘demonstrate’ their Goodbye Cellulite cream, due to the obvious link with swim wear, a recent Trendhunter article explained.

The article continued to point out that this couch is a really visual way to highlight the supposed “before and after” effects of the cream, and they have even annotated the sofa as such.

What do you think of the Goodbye Cellulite campaign? Is the use of bubble wrap and couches a good way to get the message across?

Source: Trendhunter

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