advertisingatitsbest

Pruhealth, a UK health insurance provider, in a recent promotion turned London bus stops into fruit dispensers.

A piece of fruit is delivered via the actual ad to those waiting for their bus each minute while stock lasts.

“With this example of experiential marketing, the bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The converted bus stops were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall,” said a recent Trendhunter article.

With much, if not all, of the fruit gone by the ad does make sure to clarify that the fruit is fresh daily.

So where does the connection to Pruhealth come in? Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.

The brand already has a tie-in with a major UK supermarket to offer its customers loyalty points when purchasing fresh fruit and vegetables, the article concludes.

What do you think?  Is this an effective marketing technique?  Does it grab the attention of consumers?  Does it fit will with the Pruhealth message?

Source: Trendhunter

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