advertisingatitsbest

I absolutely love this campaign!

And I love the fact that this advertising makes a product that isn’t always fun, glamorous or even easy to sell entertaining!

In the popular culture world of hardwood floors and ceramic tiles, the“Fun on the Floor” advertising campaign is trying to make carpet fun again.

“A collective of carpet manufacturers, distributors and retailers have joined forces to promote the benefit of carpet through Fun on the Floor, an integrated marketing campaign developed to enhance the UK’s interest in carpet,” said a recent Trendhunter article.

The Fun on the Floor House acts as a showroom of contemporary carpet design, through a uniquely designed rooms featuring carpet in ways you’ve never seen before. The showroom is in London.

What do you think of this campaign?  Give you a new perception of carpet?  What other campaigns have you seen that are effective for products that aren’t always glamorous to sell?

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