advertisingatitsbest

I read about this all over MSNBC last week and I didn’t really think anything of it; but apparently it has caused quite the gossip and discussion having Jessica Simpson be the spokeswoman for a beer called Stampeded Light Plus.

Jessica is already known as a singer, a dancer, an actress (those Daisy Dukes meant something!), Proactiv spokesperson, designer, entrepreneur, and now this! According to a recent Trendhunter article, “Simpson is part of Stampede Brewing Co. Inc.’s “Drink Smart Campaign”, aimed at health conscious Americans.  Stampede Light Beer is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA.  It is also “infused” with Vitamin B and other natural antioxidants.”

The article continued, Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, “like us” (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives).

So, what are your thoughts?

What do you think of the beer first off?  Ever heard of it?  Ever had it?

And then what are your thoughts on Jessica Simpson as the spokeswoman?  Good fit?  Will it help sell the beer?

I am personally impartial on the whole thing…I’m not one who purchases products based on the spokesperson and nothing about the ad actually jumps out and grabs me.  I’m curious what others think!

Source: Trendhunter

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