Aug 26 2008
The Warm Winter Campaign
“It’s a tradition in Brazil for every company to run the Warm Winter Campaign among its employees. All of the funds that would be used to acquire printed media for the SBT 2008 Warm Winter Campaign was spent on pullovers, blankets, hats and scarves that will be donated at the end of the campaign,” started a recent post on Ads of the World.
These articles replaced the traditional printed media instruments and the posters turned into pullovers.
The blankets into the campaign collecting recipients.
Hats turned into bathroom medias.
The scarves turned into direct mails.
What do you think of Brazil’s technique to get nation wide support of the warm winter campaign? Know of any other good nation wide campaigns that are effective for the good of the population?
Source: Ads of the World
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