advertisingatitsbest

The first time I saw the whole concept of body painting, I believe it was some crazy Playboy bunny stunt. Next thing you know it is gracing the swimsuit issue of Sports Illustrated. So what is next with the whole idea of body painting?

Advertising. And it has already started. The following three ads use the idea of body painting to share their marketing messages with consumers.

1.) Ultra Thin

What better way to show the thinness and perfection of a feminine hygiene product than by using a totally naked (or fully painted) model? Ultra Thin Panty Liners recently used these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: even in the tightest pants or dresses, no one is going to know she’s using the product.

2.) Would you like fries with that?

The Rock n Fries print ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries, explains a recent Trendhunter article.

3.) Hot Wheels

This Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars. “The toy cars look so real that with the ‘finger models’ you would think they were life-size,” says a recent article in Trendhunter.

What do you think of the idea of body painting in general?

Do you think it makes for quality advertising? What do you think of the three ads above? Which is your favorite?

Source: Trendhunter

Trackback URI | Comments RSS