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Denver Water is a company that serves over 1.1 million consumers in the Denver area.  Their mission is: “Denver Water will provide our customers with high quality water and excellent service through responsible and creative stewardship of the assets we manage. We will do this with a productive and diverse work force. We will actively participate in and be a responsible member of the water community.”

To help them fulfill their lofty mission this outdoor billboard campaign from the Denver Water Company promotes the conservation message, and of course, the betterment of the whole community.  The tagline for this campaign is: Use only what you need.

In this first billboard, they get the message across bright and clear with using bright lights on only a small portion of the billboard.

This second billboard makes quite a statement with the boxer shorts shown through out the week.

And finally, the large hose ad really grabs your attention in using more than just the average size billboard by going all the way to the ground with the “hose”.

What do you think of the campaign?  Strong message?  Which of the three ads is your favorite?

Source: Ads of the World 

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