advertisingatitsbest

Yes, there are countless multi million dollar brands out there, but what about this new fascination of chefs?  Are they now their own brand? I heard about this article written in Fortune all the way to work this morning about the amount of money that these celebrity chefs (who really are now a brand of their own) are making.

Rachel Ray (and her brand) are leading the way in this industry with being the number one earner at $18 million. Second is Wolfgang Puck at $16 million.  British star of Hell’s Kitchen, Gordon Ramsay, finishes in third with $7.5 million, says a recent Trendhunter article.

The article continues to describe the rest of the list toppers.

Next is Nobuyuki Matsuhisa, a sushi chef turned fabulous and exquisite businessman now owns the NOBU restaurant line, at $5 million.

Fifth on the list is Alain Ducasse the owner of 22 restaurants.

Sixth is Paula Deen of Food Network fame, making $4.5 million.

Seventh is Mario Batali who made $3 million. The Italian-American Iron Chef America star, has, since dropping out of culinary school, written several books and been a regular guest star on multiple TV shows.

Tom Colicchio, the head judge of Top Chef, made $2 million for eighth spot.

Bobby Flay, owner and chef of five restaurants ranging from New York City; Las Vegas, Atlantis Paradise Island, Nassau and Atlantic City, New Jersey, made $1.5 million.

Anthony Bourdain, host of his show, “Anthony Bourdain: No Reservations” on the Travel Channel, tied for tenth, also at $1.5 million.

These multi million dollar chefs are running multi million dollar restaurants and multi million dollar brands across the globe.

What do you think of these chefs turned brands?  Do you consider these chefs to be a BRAND?
Does the amount of money these individuals make surprise you?

Source: Trendhunter 

Trackback URI | Comments RSS