Jul 30 2008
Throw Away the Car!
One attention grabbing ad for the day!
The Metro Transit of Minneapolis is turning heads and trying to get the attention of Minneapolis residents!
Apparently messages such as, “buy your bus tickets here,” “save on gas; use public transportation” and “be green…use public transportation” didn’t work for the transit company in getting people to switch to public transportation. So they are trying a new message.
“Throw Away the Car!”
And they were quite literal in their promotion by actually putting this vehicle in a dumpster in the streets of Minneapolis.
According to their website, “Metro Transit is the transportation resource for the Twin Cities, offering an integrated network of buses, trains as well as resources for those who carpool, vanpool, walk or bike. It is working to add Bus Rapid Transit and the proposed Northstar Commuter Rail to the list of options.” They also promote a very green and environmentally friendly environment. Do you think campaign will get the message across?
What do you think of this campaign? Will it get people’s attention?
Source: AdWeek
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