advertisingatitsbest

Is McDonald’s trying to break a Guinness Book World Record? Maybe!

And they may be doing it with their newest advertising message.

The current record holder for corn mazes is 40 acres and McDonald’s newest ad is 42.6 acres.

McDonald’s cut out this giant maze in a cornfield in the middle of Nebraska to advertise its line of coffee.

The maze is open to the public and as Adweek reads, “Most visitors will take 45 to 90 minutes to navigate each phase of the maze; and of course, will leave with a courtesy coupon for a free latte, mocha or cappuccino specialty coffee from McDonald’s.”

What do you think of this technique? Is it effective? Will people visit the maze?

Have you seen any other companies use this method of advertising?

Source: Adweek

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