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Last month, Expedia used this blue sky themed, painters extravaganza, guerilla marketing campaign to promote the longest day of the year.

Expedia in London celebrated the July 21 Summer Solstice by hosting a variety Blue Sky Day painting events in Edinburgh, Cornwall, Brighton, Liverpool and London, according to Adrants.

“In London, the event worked in partnership with The National Gallery and London’s Trafalgar Square and was set up with 200 easels for aspiring artists, with three pieces being selected for the organization’s gallery,” said the article.

In addition to the 200 painters in London, there were an additional 100 in Edinburgh.

What do you think of this guerilla marketing technique?  Effective for Expedia?  What about the PR and word of mouth that came from the event?

Source: Adrants 

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