Jul 17 2008
The Golden Magazine
The Golden Magazine will be hitting newsstands soon!
No, this is not the title of the magazine and no, this is not the newest “must read” magazine.
Kohl magazine will celebrate it’s launch with a cover that actually includes 91 grams of gold and 622 diamonds on the cover. And Katrina Kaif is the lucky and beautiful model who will be gracing the cover of this launch issue.
According to Trendhunter, it is estimated that this one magazine will cost $10,000 to produce!!
Kohl magazine is the UAE’s first and only women’s lifestyle and fashion monthly catering to intelligent and educated Asian women between the ages of 25 - 40, said a recent article at ArabianBusiness.com .
The look and design of the Kohl magazine cover was created by Damas, an exclusive jewelry designer and manufacturer. Not only is the cost of the magazine astronomical but the cover actually took over 86 hours to make!
The magazine will not literally be hitting newsstands but it will be on display at various locations before going up for auction to benefit a charity.
What do you think?
Sounds to me like a pretty good, and pretty expensive, PR move! Talk about great publicity!
Source: Trendhunter
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