Jul 16 2008
Ads Worth Pennies?
What do you think of this penny billboard that was unveiled in London’s New Oxford Street?
The billboard was used to advertise the 769,500-pence starting price of the new Chevrolet Aveo.
Maybe the very creative billboard wasn’t quite as effective as planned though! Londoners literally grabbed pocketfuls of the pennies at the launch of the 20-foot billboard advertisement that was made entirely from one-pence coins.
“The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two,” Trendhunter said.
The ad literally stopped traffic and literally put money back into motorist’s pockets! But I am guessing the production team and Chevrolet had hoped for a longer lasting ad than 30 minutes!
What do you think of this idea? Ads made of money; literally? Do you think the billboard given the length of time it lasted was effective?
Source: Trendhunter
Leave a Reply
You must be logged in to post a comment.
Not A Member? Register for Free!
