advertisingatitsbest

Not really a promotion for Christmas in July…but I figured since it’s the end of the month, we should celebrate Christmas in July with this creative Christmas promotion.

For Christmas, Mercedes Benz sent “gifts” to loyal Mercedes customers who had a purchasing history of going from one Mercedes vehicle to another.

The logo of the brand was used to create a Christmas Tree Topper, similar to the stars the average family puts on top of their tree to celebrate the holidays.  The promotion included the message: let the star shine from above.

What do you think of this promotion? Was it most effective going to loyal customers? Could anything similar have been done to reach out to perspective customers or to customers who have only purchased one Mercedes vehicle?

From Mercedes point of view, going to the loyal customers was done to show their appreciation of the purchases and also to reach out to family members of the current Mercedes owners.  Research shows that the most loyal Mercedes customers often are the sons of Mercedes owners.  Apparently good taste in vehicles runs in the family!

The promotion was a success for the brand, as according to Ads of the World, dozens of emails were received looking into purchasing another vehicle for themselves or for other family members.

Source: Ads of the World