advertisingatitsbest

In a move to get children to drink milk, over juice, energy drinks and soda, Anando milk used one very creative outdoor advertising campaign to get kids’, and their parents’, attention.

The whole “push” of the campaign was to get the message that milk makes your bones strong out to the public.  The company posted this oversized ad on the side of a building and then added an “attachment” to make it look as though the building was being pushed out of the way by a very strong child, who of course has been drinking milk.

With the message, they were hoping the youth would be attracted to the superhero-like power of the child pushing the building and that parents would get the message on how important it is to give milk to your children.

What do you think?  Creative idea?  Does it work for the product it is being used for; milk?

Will it get both kids’ and adults’ attention?

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