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For Mother’s Day this past year, Napa’s Cleavage Creek Cellars released their 2006 Reserve Chardonnay and the Secret White wines, two of their world class wines. Why the special release?
The bottles were sold for $15 instead of the usual $30 to $40 and ten percent of the gross sales of the Cleavage Creek were donated to fund breast cancer research.

The women featured on the labels are breast cancer survivors and their stories are told at the Cleavage Creek website.

What do you think of this idea for raising money for breast cancer awareness through selling wine?

What other wine bottle awareness and promotions have you seen?

Source: Trendhunter

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