advertisingatitsbest

In a recent article from AdAge, the magazine reads, “The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released today — and sent it tumbling all the way down to No. 10. “

The most interesting part about this, to me is that having Google up this high on the list just goes to show and even a company that spends very little on advertising can still be the most positively perceived by consumers.

The Harris study, who published the above results, measured the reputations of the most visible companies in the U.S., in a two phase study. The first consisted of phone and online interviews of more than 7,000 people to identify the 60 most visible companies.

The second phase, the AdAge article continues to explain, was conducted six months later, and included 20,000 online interviews with U.S. consumers asking them to rate those companies’ reputations on 20 attributes in six categories: emotional appeal, products and services, social responsibility, vision and leadership, workplace environment, and financial performance.

Being from Michigan, another interesting statistic that caught my eye in the study was the US automakers place on the list. Toyota was No. 15 on the list, while Detroit’s Big Three -Chrysler (No. 51), GM (No. 52) and Ford (No. 54) were near the bottom.

Read the full article by Michael Bush here .

What are your thoughts? Do you agree with the study? How do you feel about Google as opposed to GM?

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