advertisingatitsbest

The fast food chain never ceases to amaze us with new fast food items, an ever increasing dollar menu, and now with creative advertising.

Check out the following three ads that go beyond Ronald McDonald, beyond Happy Meal Toy Promotion and take us straight to very creative advertising techniques and messages.

First off, to promote their salad line that is available seasonably in most parts of the world, this billboard was used to show the freshness and healthiness of the fast food salads.  The billboard used green lettuce planted to form the words “fresh salads.” The creative team worked closely with a horticulturist/landscape architect to have the lettuce start with 1½-inch spouts and grow into lush leaves over time. The billboard actually grew over time!

Next, in Stockholm, this interactive outdoor mini billboard invites consumers to “sort your head out” with McDonald’s 1 Euro large coffee. The outside advertising is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The empty square displays McDonald’s logo.

Finally, as Trendhunter puts it best, this is a great demonstration of how a good creative direction can utilize the advertising medium and transform a simple ad into something much more interesting. This McDonald’s ad from Denmark promotes hanging out at the fast food chain by having a big poster in an adshell with a woman under an umbrella. The caption says, “Shelter served at McDonald’s.”

What’s even more creative is that the umbrella is not part of the poster. They used a standard adshell the top shaped like an umbrella. What a way to use your surroundings to create attention grabbing ads!

Source: Trendhunter 

What do you think of McDonald’s recent advertising campaigns?  Creative?

Which of the above three is your favorite?

What other cool ads have you seen from McDonald’s in the past year or so?

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